Paid Media Analytics & Optimization Lead

Gentle Monster; Los Angeles (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Job summary

GENTLE MONSTER is seeking a Paid Media Operations & Performance Analyst to support its U.S. and Canada business. You will build, launch, and optimize campaigns across Meta and Google Ads, analyze GA4 data, and create Looker Studio dashboards to inform spend and creative decisions.

Candidates will handle cross-platform testing, monitor performance daily, and translate insights into audience, budget, and message optimizations. Experience with TikTok, Reddit, and Pinterest ads is a plus.

Qualifications

• At least 2 years of paid media experience, ideally 2–4+ years with consumer brands or ecommerce.
• Direct experience building, launching, and optimizing campaigns in Meta Ads Manager and Google Ads (Search, Performance Max, Shopping).
• Strong GA4 skills: acquisition analysis, explorations, ecommerce funnels, revenue reporting.
• Experience building Looker Studio / Google Data Studio dashboards with connections, calculated fields and period comparisons.
• Advanced Excel skills for budget pacing, forecasts, and reporting on large datasets.
• Hands-on social listening: Talkwalker or Brandwatch with queries, dashboards, and reports.
• Background in statistics, mathematics, economics, data science or related quantitative discipline is preferred.

Responsibilities

• Hands-on media buying and optimization across Meta and Google Ads.
• Build and optimize campaigns, ad sets, and assets including budgets and targeting.
• Review product feeds and monitor platform health across Merchant Center and Shop platforms.
• Monitor performance daily and adjust spend to launches and sales targets.
• Support tests across TikTok, Reddit, and Pinterest ads.
• Analyze GA4 data to understand acquisition, funnels, and revenue.
• Build dashboards in Looker Studio / Data Studio with data connections and filters.
• Combine advertising, GA4, ecommerce, search and social listening data for insights.
• Create insights into audience hypotheses, ad messaging and landing-page improvements.
• Prepare daily, weekly, and monthly performance reports and recommended actions.
• Develop social listening queries and dashboards to track sentiment and topic trends.

Skills

Paid media experience

GA4 analysis

Looker Studio dashboards

Excel budgeting

Social listening

Data-driven decisions

Education

Statistics/economics/data science background

Tools

Meta Ads Manager

Google Ads

GA4

Looker Studio / Data Studio

Talkwalker / Brandwatch

Semrush

Google Search Console

SQL / Python / Power Query

Job description

GENTLE MONSTER is seeking a Paid Media Operations & Performance Analyst to support its U.S. and Canada business. You will build, launch, and optimize campaigns across Meta and Google Ads, analyze GA4 data, and create Looker Studio dashboards to inform spend and creative decisions.

Candidates will handle cross-platform testing, monitor performance daily, and translate insights into audience, budget, and message optimizations. Experience with TikTok, Reddit, and Pinterest ads is a plus.