Media Performance Strategist: Data-Driven Analytics & Optimization

Anthologic; Des Moines, Northern (IA, KY); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

4 weeks paid time off

9 observed holidays + 2 floating HOLID

Medical, dental, vision, life and long

Job summary

Anthologic is seeking a Media Performance Strategist to optimize marketing data collection and reporting. You will set up and maintain GA4/GTMs, build dashboards, and ensure data accuracy across paid media channels.

You will work closely with the Media Director and cross-functional teams to derive actionable insights and recommendations. The role emphasizes measurement, data integrity, and strategic optimization across Google Ads, Meta, LinkedIn, and DSPs, with a focus on driving campaign

Qualifications

• 3–5 years of digital analytics, marketing measurement, and paid media experience.
• Strong knowledge of GA4 and Google Tag Manager.
• Experience with dashboards and reporting tools (TapClicks, MCI).
• Hands-on with advertising platforms (Google Ads, Meta, LinkedIn, Microsoft).
• Strong Excel/Google Sheets skills.

Responsibilities

• Measurement, Analytics & Reporting (60%): manage end-to-end tracking infrastructure (UTMs, GA4, GTM) and ensure accuracy.
• Monitor data systems for consistency and resolve discrepancies.
• Document analytics configurations, processes, and QA protocols.
• Serve as primary internal resource for analytics, tracking, and reporting inquiries.
• Maintain dashboards and data connections across advertising, CRM, and analytics platforms.
• Paid Media Capabilities (40%): structure campaigns and implement tracking for measurement.
• Create client-facing reports and provide optimization recommendations.
• Stay updated on platform changes and privacy requirements.
• Build productive relationships with clients, vendors, and cross-functional teams.

Job description

Anthologic is seeking a Media Performance Strategist to optimize marketing data collection and reporting. You will set up and maintain GA4/GTMs, build dashboards, and ensure data accuracy across paid media channels.

You will work closely with the Media Director and cross-functional teams to derive actionable insights and recommendations. The role emphasizes measurement, data integrity, and strategic optimization across Google Ads, Meta, LinkedIn, and DSPs, with a focus on driving campaign