Marketing Analytics & Insights Analyst

Aeg-Worldwide; Carson (CA); On-site; USD 72,000 - 85,000; Full time

Benefits offered by this job

Bonus plan

Comprehensive benefits package

Job summary

AEG is seeking a Digital Marketing Analyst to develop and manage marketing reporting, dashboards, audience insights, and BI capabilities. The role supports data-driven decisions across marketing, ticketing, partnerships, ecommerce, and fan engagement, overseeing dashboards, tagging, and campaign reporting for paid media.

You will work with stakeholders to identify trends, opportunities, and measurement improvements while ensuring data accuracy and scalable reporting frameworks across departments.

Qualifications

• Bachelor’s degree or higher in a quantitative field.
• 2–4 years related work experience.
• Experience creating dashboards, reports, and marketing performance analyses that support business decision making.
• Experience with digital analytics and campaign measurement tools and processes.
• Ability to translate complex data into actionable insights and drive revenue through targeting and lifecycle analytics.

Responsibilities

• Develop, update, and maintain marketing dashboards and reports with KPIs, channel performance, campaign effectiveness, and revenue outcomes.
• Set up and manage tracking infrastructure, tagging standards, and attribution across digital channels.
• Analyze fan, customer, and campaign data to identify trends and opportunities for strategic decisions.
• Support audience segmentation and reporting for lifecycle marketing, personalization, and paid media optimization.
• Deliver insights to stakeholders across marketing, ticketing, partnerships, and other functions.
• Collaborate with product and marketing to measure conversion, funnel behavior, and user experience improvements.
• Ensure data integrity and consistency across dashboards and tools.
• Establish standardized reporting processes and keep documentation up to date.

Skills

Analytical thinking

Data storytelling

Cross-functional collaboration

Strategic thinking

Attention to detail

Project management

Communication skills

Education

BA/BS degree in Computer Science, Information Systems, Data Science, Engineering, Analytics, Product or related field

Tools

GA4

Looker Studio

Tableau

Power BI

CRM/CDP platforms

Job description

AEG is seeking a Digital Marketing Analyst to develop and manage marketing reporting, dashboards, audience insights, and BI capabilities. The role supports data-driven decisions across marketing, ticketing, partnerships, ecommerce, and fan engagement, overseeing dashboards, tagging, and campaign reporting for paid media.

You will work with stakeholders to identify trends, opportunities, and measurement improvements while ensuring data accuracy and scalable reporting frameworks across departments.