Growth Architect: Paid Media & Analytics

Populus Financial Group; Irving (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Populus Financial Group is seeking a Digital Marketing Manager to lead paid media strategy across search, social, display, and programmatic channels. You will manage end-to-end campaigns, optimize for CPA/ROAS, and collaborate with analytics to refine measurement and attribution.

The role emphasizes hands-on campaign execution combined with strategic planning, requiring strong communication with marketing and executives, and staying ahead of AI-powered bidding and new platform capabilities.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field required.
• Proven experience in digital marketing or paid media management with multi-channel campaigns at scale.
• Expert-level proficiency in Google Ads (Search, Display, YouTube, Performance Max).
• Strong knowledge of Meta Ads Manager; experience with TikTok Ads, Microsoft Advertising, affiliate platforms, or DSPs preferred.
• Google Ads Certification strongly preferred.
• Solid understanding of digital marketing measurement including tracking, attribution, and GA4.
• Experience with A/B testing methodologies and conversion rate optimization.
• Excellent communication skills with the ability to present performance to technical and non-technical stakeholders.

Responsibilities

• Develop and execute paid media strategies across search, paid social, display, affiliate, and programmatic channels to drive acquisition and revenue.
• Own end-to-end campaign management: planning, launch, optimization, and reporting for all paid channels.
• Monitor and optimize bids, budgets, audiences, creatives, and landing pages to improve CPA, ROAS, and CVR.
• Collaborate with analytics to ensure proper tracking and measurement frameworks are in place.
• Lead A/B and multivariate testing to improve performance and knowledge base.
• Manage relationships with platform reps and agencies to leverage opportunities and align with goals.
• Coordinate with creative teams to brief and optimize assets for campaign objectives and compliance.
• Stay current with industry trends and AI-powered bidding/tools for paid media.

Skills

Digital marketing

Paid media

Data analytics

Communication

A/B testing

GA4 knowledge

Education

Bachelor’s degree in marketing

Bachelor’s degree in business

Tools

Google Ads

Meta Ads Manager

Microsoft Advertising

CJ Affiliate

Impact Radius

Programmatic DSPs

Job description

Populus Financial Group is seeking a Digital Marketing Manager to lead paid media strategy across search, social, display, and programmatic channels. You will manage end-to-end campaigns, optimize for CPA/ROAS, and collaborate with analytics to refine measurement and attribution.

The role emphasizes hands-on campaign execution combined with strategic planning, requiring strong communication with marketing and executives, and staying ahead of AI-powered bidding and new platform capabilities.