Marketing Analytics & Insights Analyst

AEG; Carson (CA); On-site; USD 72,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid holidays and vacation

401(k) with employer match

Wellness offerings

Job summary

AEG’s Digital Marketing Analyst will develop and manage marketing reporting, dashboards, audience insights, and BI across marketing, ticketing, partnerships, ecommerce, and fan engagement to drive data-led decisions.

You'll build and maintain dashboards and tracking, analyze fan and campaign data, support lifecycle marketing, and ensure data integrity and cross-functional collaboration in a fast-paced entertainment environment.

Qualifications

• BA/BS degree in a related technical field or equivalent practical experience.
• 2-4 years related work experience.
• Experience creating dashboards, reports, and marketing performance analyses.
• Experience with digital analytics and campaign measurement tools.

Responsibilities

• Develop, update, and maintain marketing dashboards and reports showing KPIs, channel performance, campaigns, and revenue outcomes.
• Set up and manage tracking infrastructure, tagging standards, and attribution frameworks across digital channels.
• Analyze fan, customer, and campaign data to identify trends and actionable insights.
• Support audience segmentation and reporting frameworks for lifecycle marketing and paid media optimization.
• Deliver reporting and insights to stakeholders across marketing, ticketing, partnerships, and other functions.
• Assist forecasting, pacing, and performance measurement models tied to acquisition, retention, and monetization goals.
• Collaborate with digital product and marketing teams to measure conversion and user journey optimization.
• Ensure data integrity and consistency across dashboards and analytics platforms.

Skills

Dashboards

Analytics

Audience segmentation

Data storytelling

Cross-functional collaboration

Marketing analytics

KPI reporting

Data governance

Education

BA/BS in CS/IS/DS/Engineering/Analytics

Advanced Degree Preferred

Tools

GA4

Looker Studio

Tableau

Power BI

CRM/CDP platforms

Digital advertising platforms

Job description

AEG’s Digital Marketing Analyst will develop and manage marketing reporting, dashboards, audience insights, and BI across marketing, ticketing, partnerships, ecommerce, and fan engagement to drive data-led decisions.

You'll build and maintain dashboards and tracking, analyze fan and campaign data, support lifecycle marketing, and ensure data integrity and cross-functional collaboration in a fast-paced entertainment environment.