Paid Media & Acquisition Lead — AI-Driven Growth

Bally's; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Bally's in the United States seeks a senior paid media professional to plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition. You will own audience strategy and collaborate with cross-functional teams.

The role requires deep expertise in budget management, negotiation with agencies and networks, and advanced analytics including attribution, MMM, and ROAS.

Qualifications

• 5+ years in paid media or performance marketing with budget ownership
• Bachelor's degree in Marketing, Business, Analytics, or related field
• Experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms
• Experience planning and negotiating OOH, TV, and/or radio
• Hands-on use of AI tools for bidding, targeting, creative testing, or forecasting

Responsibilities

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition
• Manage always-on and campaign budgets, reallocating spend in-flight based on performance
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation
• Negotiate with agencies, networks, and platforms for premium inventory
• Plan and manage offline media (OOH, TV, radio) tied to launches and promotions
• Measure offline impact and attribution across digital and TV
• Build dashboards and predictive models to guide budget shifts

Skills

Budget ownership

Programmatic

Mobile/UA

CTV/OTT

Analytics

Excel

SQL

ROAS

Communication

Education

Bachelor's degree in Marketing/Analytics

Tools

DSP platforms

AI bidding tools

Attribution tools

Job description

Bally's in the United States seeks a senior paid media professional to plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition. You will own audience strategy and collaborate with cross-functional teams.

The role requires deep expertise in budget management, negotiation with agencies and networks, and advanced analytics including attribution, MMM, and ROAS.