Paid Media & Acquisition Lead - AI-Driven Growth

Bally's Interactive; New Jersey; On-site; USD 90,000 - 110,000; Full time

Job summary

Bally's Interactive in New Jersey is seeking a data-driven digital media professional to plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition.

You will own the end-to-end paid media budget, forecast spend and new customer volume by channel, and collaborate with Creative, Brand, CRM, and Analytics to keep messaging aligned, while piloting AI and adtech tools to maximize efficiency.

Responsibilities

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
• Manage always-on and campaign budgets, reallocating spend in-flight based on performance
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
• Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes
• Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
• Negotiate rates and placements with media vendors and manage flighting
• Time offline media to amplify key digital acquisition moments
• Measure offline impact through geo-lift, search lift, and promo code attribution
• Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
• Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent
• Report performance, pacing, and recommendations to marketing leadership
• Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency
• Run high-velocity AI-driven creative and offer tests, and scale winners quickly
• Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted
• Partner with Data Science on attribution models that fairly credit digital and offline media
• Pilot emerging AI and adtech tools and bring the best into the always-on stack

Job description

Bally's Interactive in New Jersey is seeking a data-driven digital media professional to plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition.

You will own the end-to-end paid media budget, forecast spend and new customer volume by channel, and collaborate with Creative, Brand, CRM, and Analytics to keep messaging aligned, while piloting AI and adtech tools to maximize efficiency.