Growth-Focused Paid Media & Acquisition Lead

Bally's Interactive; Atlantic City (NJ); On-site; USD 90,000 - 110,000; Full time

Job summary

Bally's Interactive in Atlantic City, NJ is seeking a data-driven Paid Media lead to plan, execute, and optimize cross‑channel campaigns across digital and traditional media. You will own the audience strategy, manage budgets, and collaborate with Creative, Brand, CRM, and Analytics to drive new customer acquisition.

The role emphasizes AI-powered bidding, performance analysis, and measurement of offline impact, with close coordination across teams to maximize spend efficiency.

Responsibilities

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition.
• Manage ongoing budget allocations and reallocate spend based on performance.
• Develop audience strategy using first-party data, lookalikes, contextual signals, and state-specific segmentation.
• Negotiate with agencies, networks, and platforms to secure premium inventory and adapt to platform changes.
• Plan and manage OOH, TV, and radio campaigns aligned with launches and sports events.
• Negotiate rates, placements, and flighting with media vendors.
• Time offline media to amplify digital acquisition moments.
• Measure offline impact with geo-lift, search lift, and promo-code attribution.
• Own end-to-end paid media budget and forecast spend and new customer volume by channel.
• Collaborate with Creative, Brand, CRM, and Analytics to maintain consistent messaging.
• Report performance, pacing, and recommendations to marketing leadership.
• Deploy AI-powered bidding and optimization tools to improve media efficiency.
• Run AI-driven creative tests and scale winning variants quickly.
• Build dashboards and predictive models (LTV, media mix) to guide budget shifts.
• Partner with Data Science on attribution models balancing digital and offline media.
• Pilot emerging AI/adtech tools to enhance the always-on stack.

Job description

Bally's Interactive in Atlantic City, NJ is seeking a data-driven Paid Media lead to plan, execute, and optimize cross‑channel campaigns across digital and traditional media. You will own the audience strategy, manage budgets, and collaborate with Creative, Brand, CRM, and Analytics to drive new customer acquisition.

The role emphasizes AI-powered bidding, performance analysis, and measurement of offline impact, with close coordination across teams to maximize spend efficiency.