Senior Paid Media & Acquisition Lead

Bally; Bisbee (AZ); On-site; USD 80,000 - 110,000; Full time

Job summary

Bally seeks an experienced Paid Media Manager to lead multi-channel campaigns across programmatic, mobile/UA, CTV/OTT, and offline media. You will own budgets, forecast spend, and optimize for customer acquisition while maintaining alignment with Creative, Brand, and Analytics teams.

You will leverage AI tools for bidding, testing, and forecasting; report performance and ROAS to senior leadership. A strong background in analytics and regulatory markets is preferred.

Qualifications

• 5+ years in paid media or performance marketing with direct budget ownership.
• Bachelor's degree in Marketing, Business, Analytics, or related field.
• Experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms.
• Ability to plan and negotiate OOH/TV/radio campaigns and measure ROAS.
• Strong analytical skills across attribution, MMM, and ROAS/LTV.
• Excellent communication and ability to present to senior leadership.

Responsibilities

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition.
• Manage always-on campaigns and budgets, reallocating spend based on performance.
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation.
• Negotiate with agencies and platforms to secure premium inventory and adapt to changes.
• Plan and manage offline media (OOH, TV, radio) campaigns tied to launches and promotions.
• Measure offline impact and attribute to digital performance; report to leadership.
• Deploy AI-powered bidding and forecasting tools; build dashboards for MA/ROAS insights.

Skills

Paid media

Performance marketing

Budget ownership

Analytics

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Excel

SQL

Marketing analytics platforms

Job description

Bally seeks an experienced Paid Media Manager to lead multi-channel campaigns across programmatic, mobile/UA, CTV/OTT, and offline media. You will own budgets, forecast spend, and optimize for customer acquisition while maintaining alignment with Creative, Brand, and Analytics teams.

You will leverage AI tools for bidding, testing, and forecasting; report performance and ROAS to senior leadership. A strong background in analytics and regulatory markets is preferred.