Senior Paid Media & Acquisition Lead

Bally's Interactive

Bisbee (AZ)

On-site

USD 90,000 - 110,000

Full time

4 days ago

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Job summary

Bally's Interactive in the United States seeks a senior Paid Media Manager to plan, execute, and optimize campaigns across digital and traditional channels, driving new customer acquisition. You will own budgets, audience strategies, and partner with Creative, Brand, CRM, and Analytics to ensure consistent messaging and performance.

You will deploy AI-powered bidding and attribution insights, build dashboards, and pilot new adtech tools.

Qualifications

Experience planning and optimizing paid media across multiple channels (digital and traditional).
Strong collaboration with Creative, Brand, CRM, and Analytics teams to ensure consistency.

Responsibilities

Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition.
Manage always-on and campaign budgets, reallocating spend in-flight based on performance.
Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets.
Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes.
Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar.
Negotiate rates and placements with media vendors and manage flighting.
Time offline media to amplify key digital acquisition moments.
Measure offline impact through geo-lift, search lift, and promo code attribution.
Pilot emerging AI and adtech tools and bring the best into the always-on stack.