Director, Paid Media - AI-Powered Growth

better-mortgage; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote/hybrid work options

Comprehensive benefits package

Tuition/education support

Job summary

Better is rebuilding home finance as an AI-native platform. We are seeking a Senior Manager/Director of Paid Media to own strategy, execution, and optimization across biddable channels.

You will lead agencies, partner with Product, Engineering, and Analytics, and drive AI-enabled reporting and workflows to scale paid performance. You will shape the paid media roadmap within the growth strategy, manage large budgets, and ensure efficient CAC/ROAS while aligning with business priorities such as

Qualifications

• 7+ years of experience in performance marketing with deep expertise in paid media strategy, execution, and optimization and at least 5 years directly managing Google Search, YouTube, and Meta campaigns.
• Proficiency with Google Ads Manager, Meta Ads Manager, and analytics/tracking tools (GA4, GTM, platform conversion tracking, UTM governance).
• Recent hands-on experience managing large budgets (> $1MM/month) and scaling campaigns across the full marketing funnel.
• Experience managing agency relationships and/or direct reports, owning accounts and stakeholder relationships end to end.
• Strong analytical skills with a track record of using data to drive media decisions.
• Excellent cross-functional collaboration and stakeholder management with product and engineering teams.
• Hands-on experience applying AI tools to develop workflows that improve efficiency and effectiveness across marketing.
• Knowledge of attribution modeling and incrementality testing is a plus; CRM/marketing automation and regulated categories experience a plus.
• Experience in a fast-paced, high-growth environment preferred.

Responsibilities

• Paid Media Strategy & Direction: Own paid media strategy within the growth plan; translate priorities into channel, campaign, audience, and bidding plans.
• Campaign Execution & Optimization: Build, launch, and optimize campaigns across Google Search, YouTube, Meta, display and emerging platforms; ensure clean launch and trafficking QA.
• Agency, Vendor & Cross-Functional Leadership: Serve as primary contact for agency and platform partners; align with Creative, Product, Lifecycle, and Data teams.
• eCAC and ROAS Management & Spend Planning: Drive ongoing efficiency in eCAC and ROAS while balancing volume and growth targets; manage monthly spend reconciliation.
• Performance Analytics & Reporting: Own internal performance reporting and ad hoc leadership requests; summarize performance by channel with context.
• Marketing Data Infrastructure & Signal Integrity: Own attribution, parameters, and conversion signals; manage URL naming and UTM standards; oversee tagging.
• Technology & Product Partnership: Define build priorities with Product and Engineering; evaluate new MarTech; communicate technical info clearly.
• AI Enablement for Paid Media: Lead AI adoption for automation, QA, analysis, and testing; contribute to AI operating model.
• Creative Strategy for Paid & Testing: Own creative strategy, testing roadmap, and asset pipeline with agencies.
• Innovation & Testing: Pilot new platforms and formats with clear success criteria and readouts.

Skills

Paid media strategy

Agency management

Analytics & reporting

Cross-functional collaboration

AI in marketing

Budget management

Google Ads / YouTube / Meta

Tools

Google Ads Manager

Meta Ads Manager

GA4

Google Tag Manager

UTM tracking

Job description

Better is rebuilding home finance as an AI-native platform. We are seeking a Senior Manager/Director of Paid Media to own strategy, execution, and optimization across biddable channels.

You will lead agencies, partner with Product, Engineering, and Analytics, and drive AI-enabled reporting and workflows to scale paid performance. You will shape the paid media roadmap within the growth strategy, manage large budgets, and ensure efficient CAC/ROAS while aligning with business priorities such as