Paid Media & Acquisition Lead — AI-Driven Growth

Bally’s Corporation; Atlantic City (NJ); On-site; USD 90,000 - 110,000; Full time

Job summary

Bally's Corporation is hiring a Manager of Paid Media & Acquisition to own paid customer acquisition for Bally Bet and MONOPOLY Casino across North America. The role spans programmatic, mobile/UA, CTV, and offline media, with an AI-driven measurement layer for optimization.

You will lead end-to-end paid media budgets, coordinate with Creative, Brand, CRM, and Analytics, and report to marketing leadership. The position requires strong analytical skills and experience with regulated markets.

Qualifications

• 5+ years in paid media or performance marketing with direct budget ownership.
• Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience.
• Online gaming, sports betting, or casino experience and state regulations knowledge (preferred).
• Proven track record of growing new customers and improving ROAS.
• Hands-on experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms.
• Experience planning and negotiating OOH, TV, and/or radio campaigns.
• Hands-on use of AI tools for bidding, targeting, creative testing, or forecasting.
• Excellent analytical skills across attribution, MMM, and ROAS/LTV; fluent in Excel and SQL.

Responsibilities

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition.
• Manage always-on budgets and reallocate spend based on performance.
• Own audience strategy including first-party data, lookalikes, and state-specific segmentation for regulated markets.
• Negotiate with agencies and networks for premium inventory and stay ahead of product changes.
• Plan and manage OOH, TV, and radio campaigns linked to launches and promotions.
• Negotiate rates and placements with media vendors and manage flighting.
• Time offline media to amplify key digital acquisition moments.
• Measure offline impact with geo-lift, search lift, and promo code attribution.
• Own end-to-end paid media budget and forecast spend and new customer volume by channel.
• Collaborate with Creative, Brand, CRM, and Analytics for consistent messaging and offers.
• Report performance, pacing, and recommendations to marketing leadership.
• Deploy AI-powered bidding, budget allocation, and targeting tools to improve efficiency.
• Run rapid AI-driven creative and offer tests and scale winners.
• Build dashboards and predictive models (LTV, media mix) to guide budget shifts.
• Partner with Data Science on attribution models that credit digital and offline media.
• Pilot emerging AI/adtech tools and integrate the best into the stack.

Skills

Paid media

Performance marketing

Budget ownership

Data-driven decision making

AI tools

Excel

SQL

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

DSP platforms

AI bidding tools

Marketing analytics platforms

Excel

SQL

Job description

Bally's Corporation is hiring a Manager of Paid Media & Acquisition to own paid customer acquisition for Bally Bet and MONOPOLY Casino across North America. The role spans programmatic, mobile/UA, CTV, and offline media, with an AI-driven measurement layer for optimization.

You will lead end-to-end paid media budgets, coordinate with Creative, Brand, CRM, and Analytics, and report to marketing leadership. The position requires strong analytical skills and experience with regulated markets.