Manager, Paid Media & Acquisition

Bally’s Corporation; Atlantic City (NJ); On-site; USD 90,000 - 110,000; Full time

Job summary

Bally's Corporation is hiring a Manager of Paid Media & Acquisition to own paid customer acquisition for Bally Bet and MONOPOLY Casino across North America. The role spans programmatic, mobile/UA, CTV, and offline media, with an AI-driven measurement layer for optimization.

You will lead end-to-end paid media budgets, coordinate with Creative, Brand, CRM, and Analytics, and report to marketing leadership. The position requires strong analytical skills and experience with regulated markets.

Qualifications

• 5+ years in paid media or performance marketing with direct budget ownership.
• Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience.
• Online gaming, sports betting, or casino experience and state regulations knowledge (preferred).
• Proven track record of growing new customers and improving ROAS.
• Hands-on experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms.
• Experience planning and negotiating OOH, TV, and/or radio campaigns.
• Hands-on use of AI tools for bidding, targeting, creative testing, or forecasting.
• Excellent analytical skills across attribution, MMM, and ROAS/LTV; fluent in Excel and SQL.

Responsibilities

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition.
• Manage always-on budgets and reallocate spend based on performance.
• Own audience strategy including first-party data, lookalikes, and state-specific segmentation for regulated markets.
• Negotiate with agencies and networks for premium inventory and stay ahead of product changes.
• Plan and manage OOH, TV, and radio campaigns linked to launches and promotions.
• Negotiate rates and placements with media vendors and manage flighting.
• Time offline media to amplify key digital acquisition moments.
• Measure offline impact with geo-lift, search lift, and promo code attribution.
• Own end-to-end paid media budget and forecast spend and new customer volume by channel.
• Collaborate with Creative, Brand, CRM, and Analytics for consistent messaging and offers.
• Report performance, pacing, and recommendations to marketing leadership.
• Deploy AI-powered bidding, budget allocation, and targeting tools to improve efficiency.
• Run rapid AI-driven creative and offer tests and scale winners.
• Build dashboards and predictive models (LTV, media mix) to guide budget shifts.
• Partner with Data Science on attribution models that credit digital and offline media.
• Pilot emerging AI/adtech tools and integrate the best into the stack.

Skills

Paid media

Performance marketing

Budget ownership

Data-driven decision making

AI tools

Excel

SQL

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

DSP platforms

AI bidding tools

Marketing analytics platforms

Excel

SQL

Job description

Jump into the role

We're hiring a Manager, Paid Media & Acquisition to own paid customer acquisition for Bally Bet & MONOPOLY Casino across North America. This role sits at the intersection of media buying and data science: you'll run a full-funnel paid media portfolio spanning digital (programmatic display, mobile, CTV) and traditional/offline channels (OOH, TV, radio), while building the AI-driven measurement and optimization layer that tells us which dollars are actually working. This is a hands-on, individually accountable role for someone who is as comfortable in a media plan and an insertion order as they are in an attribution model or a prompt for an AI-powered bidding tool.

Responsibilities

About the role

Digital Media

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
• Manage always-on and campaign budgets, reallocating spend in-flight based on performance
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
• Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes

Traditional & Offline Media

• Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
• Negotiate rates and placements with media vendors and manage flighting
• Time offline media to amplify key digital acquisition moments
• Measure offline impact through geo-lift, search lift, and promo code attribution

Cross-Channel Planning

• Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
• Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent
• Report performance, pacing, and recommendations to marketing leadership

AI, Optimization & Performance Analysis

• Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency
• Run high-velocity AI-driven creative and offer tests, and scale winners quickly
• Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted
• Partner with Data Science on attribution models that fairly credit digital and offline media
• Pilot emerging AI and adtech tools and bring the best into the always-on stack

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary: $90,000 - $110,000 USD

Role requirements

• 5+ years in paid media or performance marketing, with direct budget ownership
• Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience
• Online gaming, sports betting, or casino experience, including state-by-state regulations and responsible gambling compliance (preferred)
• Proven record of growing new customers and improving ROAS
• Hands‑on experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms
• Experience planning and negotiating OOH, TV, and/or radio
• Hands‑on use of AI tools for bidding, targeting, creative testing, or forecasting
• Excellent analytical skills across attribution, MMM, and ROAS/LTV analysis; fluent in Excel, SQL, and marketing analytics platforms
• Clear communicator, comfortable presenting strategy and results to senior leadership

About Bally's

We're Bally's, and we've always been born to entertain.

Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play.

But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's.