Digital Marketing Specialist

Evlo AI; Chicago (IL); On-site; USD 60,000 - 90,000; Full time

Job summary

Evlo AI in Chicago is seeking a digital marketing specialist to drive day-to-day campaigns across paid search, paid social, SEO, email, and web analytics. You will own channel performance, launch campaigns, optimize spend, and report on what’s working, collaborating with content and design to generate leads and revenue.

The role requires hands-on experience with Google Ads and GA4, familiarity with marketing automation platforms, and strong data skills.

Qualifications

• 1-3 years of hands-on digital marketing experience.
• Experience with Google Ads and GA4; certification is a plus.
• Familiarity with HubSpot, Marketo, or similar automation platforms.
• Strong data skills: spreadsheets, basic analysis, and performance storytelling.
• Bachelor's degree in marketing, communications, or related field.
• Ability to manage multiple campaigns simultaneously and stay organized.

Responsibilities

• Build and optimize paid campaigns across Google Ads, LinkedIn, and Meta.
• Own SEO execution: keyword research, on-page optimization, technical audits, and link-building.
• Run email campaigns in HubSpot or Marketo, including segmentation and A/B testing.
• Track performance in GA4 and Looker Studio; translate metrics into recommendations.
• Landing page creation and conversion-rate optimization using Unbounce or Webflow.
• Coordinate with designers and content writers to publish assets on schedule.

Skills

Google Ads

GA4

Paid Social

SEO

Email Marketing

Analytics

HubSpot/Marketo

SQL

Looker

HTML/CSS basics

Education

Bachelor's degree in marketing, communications, or related field

Tools

HubSpot

Marketo

Looker Studio

Screaming Frog

Job description

About The Role

The role executes the day-to-day engine of digital marketing: paid search, paid social, SEO, email, and web analytics for a fast-growing technology company.

About The Role

The role executes the day-to-day engine of digital marketing: paid search, paid social, SEO, email, and web analytics for a fast-growing technology company.
You will own channel performance directly — launching campaigns, optimizing spend, and reporting on what's actually working — while partnering with content and design to ship campaigns that drive leads and revenue.

Key Responsibilities

• Build and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing keyword strategy, bidding, and budgets


• Own SEO execution: keyword research, on-page optimization, technical audits (Screaming Frog, Search Console), and link-building initiatives


• Run email campaigns in HubSpot or Marketo, including segmentation, drip sequences, and A/B testing of subject lines and creative


• Track and report performance in GA4 and Looker Studio, translating CAC, conversion rates, and traffic trends into clear recommendations


• Landing page creation and conversion-rate optimization using tools like Unbounce or Webflow


• Coordinate with designers and content writers to produce ad creative, blog assets, and campaign collateral on schedule


• Monitor competitors and industry trends to inform messaging and channel strategy

What We Are Looking For

• 1-3 years of hands-on experience in digital marketing, including paid search, paid social, or SEO


• Direct experience with Google Ads and GA4; certification is a plus


• Working knowledge of marketing automation platforms (HubSpot, Marketo, or similar)


• Comfortable with data: spreadsheets, basic analysis, and presenting performance insights clearly


• Bachelor's degree in marketing, communications, or related field (or equivalent experience)


• Strong organizational skills and ability to manage multiple campaigns concurrently


• Bonus: experience with SQL or Looker, HTML/CSS basics, or B2B SaaS demand-gen exposure