Digital Marketing Specialist

Pond Lehocky Giordano Inc.; Philadelphia (Philadelphia County); Presencial; USD 90.000 - 105.000; Jornada completa

Descripción de la vacante

Pond Lehocky Giordano Inc. is hiring a Digital Marketing Specialist in Philadelphia, PA to support paid digital advertising, landing-page maintenance, and email marketing initiatives.

The position reports to the Director of Marketing and collaborates with the marketing team to drive efficient spend and conversions. The ideal candidate will have 3–5 years in digital marketing, hands-on ad-platform experience (Google, Meta, LinkedIn), WordPress familiarity, and analytics know‑how to optimize

Formación

• 3–5 years of digital marketing experience with paid campaigns.
• Experience with Google Ads, Meta Ads, LinkedIn or similar.
• Familiarity with WordPress and basic page edits.
• Experience with Mailchimp or HubSpot.
• Knowledge of Google Analytics, Google Tag Manager, Meta Pixel.
• Strong attention to detail and communication.

Responsabilidades

• Plan, setup, and manage paid digital campaigns across search, social, and display.
• Monitor performance and optimize targeting, bidding, and ad spend.
• Maintain tracking, tagging, and reporting for accurate results.
• Support A/B testing of ads, copy, and landing pages.
• Maintain and troubleshoot campaign landing pages.
• Coordinate updates with web and creative teams.
• Build and send email campaigns and manage lists.

Conocimientos

Paid advertising

Google Ads

Meta Ads

LinkedIn Ads

Email marketing

Analytics

Campaign optimization

Educación

Bachelor’s degree in Marketing/Communications or related field

Herramientas

WordPress

Mailchimp

HubSpot

Google Analytics

Google Tag Manager

Meta Pixel

Descripción del empleo

Position Summary

Location: Philadelphia, PA (Pond Lehocky HQ)

Employment Type: Full-time

Experience Required: 3-5 years

Salary Range: $90,000-$105,000 annually

Pond Lehocky is hiring a Digital Marketing Specialist to support the firm's paid digital advertising programs, maintain campaign landing pages, and manage email marketing initiatives. This role reports to the Director of Marketing and works closely with the broader marketing team to ensure digital campaigns are effectively executed and that every dollar spent on digital advertising drives a clean, functional experience from click to conversion.

Key Responsibilities

Paid Digital Advertising

• Assist in the planning, setup, and day-to-day management of paid digital advertising campaigns across search, social, and display platforms.
• Monitor campaign performance and identify opportunities to improve targeting, bidding, and ad spend efficiency.
• Help build and maintain tracking, tagging, and reporting systems to ensure campaign results are measured accurately.
• Support A/B testing of ad creative, copy, and landing pages.

Website Functionality

• Maintain and troubleshoot landing pages that paid campaigns drive traffic to, ensuring they load correctly and function as intended.
• Coordinate with web and creative teams to update page content, forms, and calls-to-action associated with active campaigns.
• Monitor page performance, including load speed, broken links, and form submissions, and resolve or elevate issues as needed.
• Help ensure tracking pixels and analytics tags are properly implemented on campaign pages.

Email Marketing

• Build, schedule, and send email campaigns, including client communications, nurture sequences, and promotional sends.
• Maintain email lists, segmentation, and compliance with opt-in and opt-out requirements.
• Track open rates, click-through rates, and other key email performance metrics and recommend improvements.

Qualifications & Experience

• 3-5 years of experience in digital marketing, with hands-on experience managing or supporting paid advertising campaigns through platforms such as Google Ads, Meta Ads, LinkedIn, or similar.
• Working knowledge of website content management systems, such as WordPress, with the ability to make basic page edits and troubleshoot functionality issues.
• Experience with email marketing platforms such as Mailchimp, HubSpot, or similar.
• Familiarity with analytics and tracking tools, including Google Analytics, Google Tag Manager, and Meta Pixel.
• Strong attention to detail and the ability to quickly identify and resolve issues on live campaign pages.
• Strong written communication skills, particularly for email copy and campaign coordination.
• Ability to manage multiple campaigns, projects, and deadlines simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field preferred, or equivalent practical experience.

About Pond Lehocky

Pond Lehocky is the largest work injury law firm. Headquartered in Philadelphia, we are committed to helping clients navigate workers' compensation, Social Security disability, and personal injury claims. Our marketing department drives the firm's brand, client acquisition, and digital presence.