Paid Digital Ads Specialist

NorthWing Digital; Hopkins (MN); On-site; USD 52,000 - 72,000; Full time

Job summary

NorthWing Digital is seeking an experienced Paid Digital Ads Specialist to lead and optimize campaigns across Google Ads, Meta, LinkedIn and more. You will drive traffic, conversions, and growth for clients while collaborating with the team in a fast-paced agency environment.

The ideal candidate has 2–3 years in digital marketing, strong analytical skills, and comfort with analytics tools like Google Analytics and GTM. Bachelor's degree in Marketing or related field is required.

Qualifications

• 2-3 years of hands-on digital marketing experience with Google Ads, Meta Ads, or similar paid media platforms.
• Strong analytical, organizational, and problem-solving skills with attention to detail.
• Excellent communication and team-oriented collaboration.
• Ability to manage multiple priorities in a fast-paced environment.
• Familiarity with Google Analytics and Google Tag Manager preferred but not required.
• Bachelor's degree in Marketing, Advertising, Business, or related field.

Responsibilities

• Create, manage, and optimize paid digital campaigns across Google Ads, Meta, LinkedIn, and others.
• Conduct in-depth keyword research, ad copywriting, and campaign setup for effectiveness.
• Develop audience segmentation and retargeting strategies.
• Analyze and monitor campaign performance using data to measure success and optimize.
• Attend client meetings to present results and provide strategic insights.
• Utilize Google Tag Manager to implement tracking tags and configure conversion tracking.
• Collaborate with team members to align strategies with business objectives.
• Stay up-to-date on digital marketing trends and platform updates.

Skills

Google Ads

Meta Ads

Campaign optimization

Data analysis

Team collaboration

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Google Analytics

Google Tag Manager

Job description

NorthWing Digital is a dynamic and innovative digital marketing agency dedicated to helping others succeed. We are looking for an experienced and motivated Paid Digital Ads Specialist to join our growing team. This role is an excellent opportunity to lead and optimize campaigns, drive impactful results, and thrive in a fast-paced environment. At NorthWing Digital, our mission is simple: We Help Others Succeed. To accomplish this mission, we live by the following core values:

• Be Curious
• Better Together
• Trust Through Transparency

Job Description:

As a Paid Digital Ads Specialist, you will be responsible for developing, executing, and maintaining paid digital marketing campaigns on platforms such as Google Ads, Google Local Service Ads, Meta, LinkedIn, and others. You will lead the strategy and execution of campaigns to drive traffic, conversions, and growth for our clients, collaborating closely with other team members to achieve optimal results.

Responsibilities:

• Create, manage, and optimize paid digital marketing campaigns across various platforms, including Google Ads, Meta, LinkedIn, and others.
• Conduct in-depth keyword research, ad copywriting, and campaign setup to maximize campaign effectiveness.
• Develop and implement audience segmentation and retargeting strategies.
• Analyze and monitor campaign performance using data to measure success and identify opportunities for optimization.
• Attend client meetings to present campaign results and provide strategic insights to support ongoing performance improvements.
• Utilize Google Tag Manager to implement tracking tags and configure conversion tracking across digital platforms.
• Collaborate with team members across departments to ensure digital marketing strategies align with business objectives.
• Stay up-to-date on digital marketing trends, platform updates, and emerging technologies.

Requirements:

• 2-3 years of experience in digital marketing with hands‑on experience in Google Ads, Meta Ads, or similar paid media platforms
• Strong analytical, organizational, and problem‑solving skills with exceptional attention to detail.
• Excellent communication skills and the ability to work in a team‑oriented environment.
• Ability to manage multiple priorities in a fast‑paced environment.
• Familiarity with Google Analytics and Google Tag Manager is preferred but not required.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Join our team and take your digital marketing career to the next level! If you are a results-driven strategist with a passion for helping others succeed, we would love to hear from you.