Outside Sales Representative - Printing

Cogent Analytics; Amarillo (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Commission

Job summary

Cogent Analytics is seeking a Business Development Executive to generate profitable new printing business by identifying, pursuing, and closing opportunities. You will build relationships with prospective customers, assess their printing and marketing needs, present solutions, and manage the sales cycle from prospecting to closing.

The role requires 3+ years outside B2B sales, a Bachelor's degree preferred, strong presentation and CRM skills, and a commission-based earning structure.

Qualifications

• Bachelor's degree preferred or equivalent sales experience.
• Minimum three years of successful business-to-business outside sales experience.
• Commercial printing, graphic communications, or related industry experience preferred.
• Demonstrated success in prospecting and developing new business.
• Strong presentation, negotiation, and relationship-building skills.
• Proficiency with CRM software and Microsoft Office applications.

Responsibilities

• Identify and pursue new commercial printing opportunities.
• Prospect through networking, referrals, cold calling, email campaigns, and community involvement.
• Develop and maintain a healthy sales pipeline.
• Schedule and conduct customer meetings and facility visits.
• Present company capabilities and value propositions.
• Prepare and deliver professional sales presentations.
• Close new business and negotiate profitable agreements.
• Build long-term relationships with customers.
• Identify opportunities to expand existing customer accounts.
• Conduct regular customer visits to strengthen relationships.
• Understand customer business objectives and recommend appropriate printing solutions.
• Maintain regular communication with key decision-makers.
• Gather complete job requirements from customers.
• Work with Account Representatives to prepare estimates and proposals.
• Ensure accurate transfer of customer expectations to internal staff.
• Participate in customer proof reviews and project discussions when appropriate.
• Assist in resolving customer concerns or production issues.
• Maintain accurate prospect and customer information in the company's CRM.
• Record all customer activities, opportunities, and follow-up actions.
• Manage sales opportunities through the entire sales cycle.
• Prepare sales forecasts and pipeline reports.
• Meet or exceed established activity and sales goals.

Skills

Presentation skills

Negotiation

Relationship-building

CRM software

Microsoft Office

Education

Bachelor's degree preferred or equivalent sales experience

Tools

CRM software

Microsoft Office

Job description

The Business Development Executive is responsible for generating profitable new business by identifying, developing, and closing commercial printing opportunities. This position serves as the company's primary business development professional and is responsible for building relationships with prospective customers, understanding their printing and marketing needs, and presenting solutions that generate long-term customer value.

Responsibilities

Business Development

• Identify and pursue new commercial printing opportunities
• Prospect through networking, referrals, cold calling, email campaigns, and community involvement
• Develop and maintain a healthy sales pipeline
• Schedule and conduct customer meetings and facility visits
• Present company capabilities and value propositions
• Prepare and deliver professional sales presentations
• Close new business and negotiate profitable agreements

Account Development

• Build long-term relationships with customers
• Identify opportunities to expand existing customer accounts
• Conduct regular customer visits to strengthen relationships
• Understand customer business objectives and recommend appropriate printing solutions
• Maintain regular communication with key decision-makers

Sales Coordination

• Gather complete job requirements from customers
• Work with Account Representatives to prepare estimates and proposals
• Ensure accurate transfer of customer expectations to internal staff
• Participate in customer proof reviews and project discussions when appropriate
• Assist in resolving customer concerns or production issues

Customer Relationship Management (CRM) & Pipeline Management

• Maintain accurate prospect and customer information in the company's CRM
• Record all customer activities, opportunities, and follow-up actions
• Manage sales opportunities through the entire sales cycle
• Prepare sales forecasts and pipeline reports
• Meet or exceed established activity and sales goals

Qualifications

• Bachelor's degree preferred or equivalent sales experience
• Minimum three years of successful business-to-business outside sales experience
• Commercial printing, graphic communications, or related industry experience preferred
• Demonstrated success in prospecting and developing new business
• Strong presentation, negotiation, and relationship-building skills
• Proficiency with CRM software and Microsoft Office applications

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• Commission