Outside Sales Representative – Education

Demco, Inc.; Minneapolis (MN); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid time off

Additional employee benefits

Job summary

Demco is seeking an Outside Sales Representative to grow the Twin Cities territory, focusing on K–12 schools and public libraries to create inspiring learning environments. You will own your territory, build relationships, and partner with educators and library leaders to identify opportunities and deliver solutions.

You’ll travel 4–5 days per week, meet with district and library stakeholders, and drive new business through proactive prospecting and a consultative approach.

Qualifications

• Experience selling to K–12 districts, libraries, or educational orgs.
• Understanding school purchasing processes and decision-makers.
• Experience selling furniture, learning environment solutions, or ed tech.
• Proven outside sales success in territory/B2B/account development.
• Experience with cold calling, outbound prospecting, identifying opportunities.
• Ability to build relationships and develop long-term partnerships.
• Self-motivated, able to work independently in a territory.
• Strong communication skills presenting to educators and admins.
• Collaborate with internal partners to deliver a positive customer experience.
• Willingness to learn new products and adapt in a dynamic sales environment.
• Willingness to travel locally and occasional overnight.
• Education: Associate’s or Bachelor’s degree, or equivalent experience.
• Physical: able to assist with tradeshow setup and on-site installations.

Responsibilities

• Own and grow your territory, identifying opportunities and expanding presence.
• Meet with school districts, educators, and library leaders to assess needs and propose solutions.
• Prospect through cold calls, emails, networking, and in-person visits to build a pipeline.
• Spend 4–5 days per week in the field, traveling within territory.
• Collaborate with design teams to develop tailored learning environment solutions.
• Represent Demco at regional tradeshows and industry events to build relationships.
• Maintain CRM data, track opportunities, and coordinate with internal teams to advance projects.

Skills

Territory ownership & growth

K-12 & library sales

Education industry knowledge

Outside sales experience

Prospecting mindset

Relationship builder

Self-motivated

Strong communication

Collaboration

Adaptability

Territory travel

Education

Associate’s or Bachelor’s degree

Tools

CRM usage

Job description

Twin Cities | Field-Based / Territory Sales

Build Relationships. Grow Your Territory. Make an Impact.

Are you an experienced sales professional who enjoys building relationships, developing new business, and making a meaningful impact in education?

At Demco, we’re looking for an Outside Sales Representative to grow our presence throughout the Twin Cities territory, helping K–12 schools and public libraries create inspiring spaces where people can learn, connect, and thrive.

This is an opportunity to take ownership of your territory, build meaningful customer relationships, and represent a company with more than 120 years of experience supporting schools and libraries.

You’ll combine your sales expertise with a consultative approach, partnering with educators, administrators, and library leaders to identify opportunities and deliver learning environment solutions.

If you enjoy being out in the field, connecting with people, and turning opportunities into long-term partnerships, we’d love to meet you!

What You’ll Do

• Own and grow your territory. Identify new business opportunities, develop customer relationships, and expand Demco’s presence throughout your assigned territory.
• Build meaningful connections. Meet with K–12 school districts, educators, administrators, and public library leaders to understand their needs and recommend solutions.
• Drive new business. Proactively prospect through cold calling, emails, networking, and in-person visits to generate leads, build your pipeline, and achieve sales goals.
• Spend time in the field. Travel throughout your territory approximately 4–5 days per week, meeting with customers, identifying opportunities, and building relationships.
• Bring ideas to life. Visit customer locations to take measurements, capture photos, and collaborate with our internal design teams to develop solutions that meet customer needs.
• Represent Demco. Attend regional tradeshows, industry events, and networking opportunities to build awareness and develop new relationships.
• Manage your success. Maintain customer information and sales activity in our CRM, track opportunities, and collaborate with internal teams to move projects forward.

What We’re Looking For

• K–12 and Library Sales Experience: Experience selling products or services to K–12 school districts, public libraries, or other educational organizations.
• Industry Knowledge: Understanding of school district purchasing processes, buying cycles, and key decision-makers.
• Relevant Product Experience: Experience selling commercial furniture, learning environment solutions, educational technology, or related products and services.
• Outside Sales Experience: Demonstrated success in territory sales, B2B sales, account development, or business development.
• Prospecting Mindset: Experience with cold calling, outbound prospecting, and identifying new business opportunities.
• Relationship Builder: Ability to connect with customers, understand their needs, and develop long-term partnerships.
• Self-Motivated: Comfortable working independently, managing a territory, and taking ownership of sales goals and results.
• Strong Communication Skills: Confident presenting solutions and communicating with educators, administrators, and library professionals.
• Collaboration: Ability to work effectively with internal partners to deliver a positive customer experience.
• Adaptability: Willingness to learn new products, navigate evolving customer needs, and grow within a dynamic sales environment.
• Territory Travel: Comfortable working in a field-based role with frequent local travel and occasional overnight travel.
• Education: Associate’s or Bachelor’s degree in a related field, or an equivalent combination of education and relevant work experience.
• Physical Requirements: Ability to participate in tradeshow setup and breakdown and occasionally assist with sample deliveries or on-site installations.

Compensation & Benefits

Base Salary: $50,000–$80,000 annually, based on experience and qualifications.

Uncapped Commission: Additional earning potential through an uncapped commission plan, with $15,000 in target annual commission earnings at quota.

Demco also offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Additional employee benefits

Why Demco?

For more than 120 years, Demco has partnered with schools and libraries to provide furniture, supplies, services, and innovative solutions that support learning and connection.

Our mission is spark curiosity and ignite learning, and our sales team plays an important role in making that happen.

As an Outside Sales Representative, you’ll have the opportunity to combine your passion for sales with work that makes a meaningful difference in the communities we serve.