Vice President of Revenue

DEMCO, Inc.; Madison (WI); Hybrid; USD 180,000 - 280,000; Full time

Job summary

Demco, Inc. is seeking a strategic Vice President of Revenue to guide Sales and Customer Success from acquisition to retention and growth. This executive will report to the CEO and serve on the leadership team, owning revenue forecasting and lifecycle initiatives.

The role partners with Product, Marketing, Operations, and Finance to deliver a differentiated customer experience and sustainable growth across the organization.

Qualifications

• Bachelor's degree required, MBA preferred.
• 10+ years of experience leading a large Sales team.
• Experience leading teams in the K-12 market is preferred.
• Strong financial and business acumen, including forecasting, pipeline management, and revenue analytics.
• Proven ability to develop leaders, build high-performing teams, and guide organizations through change.
• Executive presence with strong communication and influence across the organization.

Responsibilities

• Develop and execute a comprehensive revenue strategy.
• Lead Sales and Customer Success, creating a connected, customer-focused organization.
• Own revenue forecasting, pipeline performance, customer acquisition, retention, and expansion.
• Use insights to identify opportunities and improve results.
• Ensure customers receive a consistent, differentiated experience.
• Build and develop high-performing teams through coaching and enablement.
• Establish processes, metrics, tools, and operating rhythms across revenue.
• Lead organizational changes with cross-functional collaboration to align needs and profitability.
• Contribute to the company's strategy and culture as an executive leader.

Skills

Sales leadership

K-12 market experience

Forecasting

Revenue analytics

Executive communication

Change management

Team development

Education

Bachelor's degree

MBA preferred

Job description

At Demco, our work is about more than achieving business results. We help libraries and schools create environments where people can learn, connect, and thrive. We are looking for a Vice President of Revenue who shares that commitment and can translate it into sustainable growth, exceptional customer experiences, and a strong future for our business.

Reporting to the CEO and serving as a member of the executive leadership team, the Vice President of Revenue will lead our Sales and Customer Success organizations. This leader will have responsibility for the full customer lifecycle, from acquisition and relationship development through retention and growth.

What you’ll do:

• Develop and execute a comprehensive revenue strategy that supports Demco’s growth and profitability goals.
• Lead Sales and Customer Success, creating a connected, customer-focused organization with clear priorities and accountability.
• Own revenue forecasting, pipeline performance, customer acquisition, retention, and expansion.
• Use customer, market, and performance insights to identify opportunities and improve results.
• Ensure customers receive a consistent, differentiated experience throughout their relationship with Demco.
• Build and develop high-performing teams and strong leaders through coaching, training, and revenue enablement.
• Establish effective processes, metrics, tools, and operating rhythms across the revenue organization.
• Inspire continuous improvement and lead teams successfully through organizational, process, and system changes.
• Partner closely with Product and Marketing, Operations, Finance, and other leaders to align customer needs, market opportunities, profitability, and execution.
• Contribute to Demco’s overall strategy, culture, and performance as an active member of the executive leadership team.

What you’ll bring:

• A bachelor’s degree; an MBA is preferred.
• At least 10 years of experience leading a large Sales team with both field and inside sales representatives. Preference will be given to candidates with experience leading sales teams in the K-12 market
• Demonstrated success leading teams and achieving sustainable revenue growth.
• Strong financial and business acumen, including experience with forecasting, pipeline management, and revenue analytics.
• A proven ability to develop leaders, build high-performing teams, and guide organizations through change.
• Experience leading sales within learning environments, education furniture, or a related K–12 education market is strongly preferred.
• Executive presence, strong communication skills, and the ability to build trust and influence across an organization.
• A leadership style grounded in integrity, accountability, collaboration, and sound judgment.
• The ability to balance long-term strategy with focused, disciplined execution.

Why Demco?

Demco is a purpose-driven organization with a long history of supporting the people and institutions that strengthen communities. Our customers rely on us to understand their needs, solve meaningful challenges, and help them create spaces and experiences that make a difference.

Our culture values collaboration, accountability, continuous improvement, and genuine care for our customers and coworkers. The right leader will embrace those values, strengthen them across the revenue organization, and help our teams succeed together.

Location

This position may be performed remotely but requires regular onsite availability for leadership meetings and collaboration with the executive team and direct reports. Local candidates, or candidates within a reasonable commuting distance of the Madison/DeForest, Wisconsin area, are preferred.