Outside Sales Representative - Automotive

Cogentanalytics; Augusta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Cogentanalytics is seeking an Outside Sales Representative to grow the customer base, drive job volume, and propel company growth. This hunter role focuses on prospecting, quoting, and closing, with internal pricing and delivery support to back you up.

You will develop new accounts across shops, performance builders, fleet operators, dealerships, and industrial customers, while managing the full sales cycle and reactivating dormant accounts to increase revenue.

Qualifications

• 2+ years of outside B2B sales or account management with a track record of closing new business.
• Hunter mentality: comfortable with cold outreach, local visits, and target development.
• Strong communicator in shops, at counters, and with fleet managers and owners.

Responsibilities

• Prospect and develop new accounts across target segments (shops, builders, fleet ops, dealerships).
• Own the full sales cycle: outbound, quotes, follow-up, closing.
• Reactivate dormant accounts and grow revenue with existing customers.
• Handle objections and drive deal progression to close.
• Build and maintain relationships with key decision-makers; log activity in CRM.

Skills

Hunter mentality

CRM proficiency

Communication

Territory management

Negotiation

Tools

HubSpot CRM

Job description

Position Summary

Our client is looking for an Outside Sales Representative to grow their customer base, increase job volume, and help drive their growth. This is a hunter role at its core: you'll be prospecting, quoting, and closing new business, backed by strong internal support on pricing, job approval, and delivery.

Sales & Business Development

• Prospect and develop new accounts across target segments: independent repair shops, performance builders, fleet operators, dealerships, and industrial customers
• Opportunity Qualification
• Own the full sales cycle: outbound outreach, quoting, follow-up, and closing
• Reactivate dormant accounts and grow revenue with existing customers
• Objection handling

Account Management

• Build and maintain strong relationships with key decision-makers at customer accounts
• Track activity, follow-ups, and deal stages in our HubSpot (CRM), keeping customer touches logged promptly
• Monitor open invoices and coordinate with the office on collections — commission is earned on collected accounts receivable, not invoice date
• Customer communicaiton

Pipeline & Reporting

• Maintain an active, well-documented pipeline with clear stages and expected close dates
• Meet or exceed the standards set by the Key Performance Indicators (KPIs)

Required

• 2+ years of outside B2B sales or account management experience with a track record of closing new business
• Hunter Mentality: Comfortable with Cold Outreach, Local business visits, industrial account development, referral generation, networking, strategic account targeting
• Strong communicator, comfortable in shops, at counters, and in front of fleet managers and owners
• Self-starter who can manage a territory independently and stay organized using a CRM: If not documented, it did not happen
• Valid driver's license and reliable transportation for client visits

Preferred

• Background in automotive, powertrain, heavy equipment, or industrial sales
• Existing shop, dealer, or fleet relationships in the region