Outside Sales Rep--Restaurants + Hospitality

Leoforce; Madison (WI); On-site; USD 65,000 - 150,000; Full time

Job summary

Leoforce in Madison, WI, is seeking an Outside Sales Rep focused on restaurants and hospitality. You will own the full sales cycle from lead identification to closing, building relationships and driving revenue growth.

This role centers on facility services and linen rental for food & beverage settings, with you as the initial contact for prospective clients. This mid-level role requires 2+ years in sales, strong communication and negotiation skills, and CRM proficiency.

Qualifications

• 2+ years of experience in sales or business development.
• Proven lead generation, prospecting, and negotiation skills.
• Excellent communication and interpersonal abilities.
• Strong understanding of the sales process and dynamics.
• Demonstrated ability to meet or exceed sales targets.
• Experience managing the sales pipeline using CRM systems.

Responsibilities

• Identify key decision-makers and generate interest in our products and services.
• Develop and implement strategic sales plans to achieve goals.
• Conduct market research to identify new opportunities.
• Drive lead generation and improve funnel conversion.
• Engage with clients via phone, email, and in-person meetings.
• Collaborate with sales/marketing to develop new business strategies.
• Manage a pipeline and coordinate with sales executives on next steps.
• Overcome objections and propose solutions aligned with client needs.
• Build long-term client relationships and provide forecasts/reports.

Skills

Lead generation

Negotiation

Communication

Sales process knowledge

Market research

Pipeline management

Objection handling

Relationship building

Tools

CRM systems

Job description

Outside Sales Rep--Restaurants + Hospitality

Location: Madison, WI, US

Date Posted: 10-30-2026

Job Description

Experience: Mid Level

Salary: $65,000 - $150,000 per year

Job Details

This is an really exciting opportunity to mix facility services and uniform/linen rental with a focus on food & beverage (think restaurants!)! You will be a pivotal part of our sales team, responsible for the entire sales process including driving growth and revenue by identifying, nurturing, and qualifying leads. You will be the initial point of contact for potential clients, and your role will be critical in building customer relationships. Your primary focus will be to generate new business opportunities to fuel the sales pipeline and guide through initial install. This role offers the opportunity to work in a fast-paced, high‑growth environment where new ideas are encouraged and collaboration is a must.

Responsibilities

• Identify key decision‑makers in target organizations and reach out to generate interest in our products and services.


• Develop and implement strategic sales plans to achieve corporate goals.


• Conduct market research to identify new business opportunities and customer needs.


• Drive lead generation efforts and conversion rates through the sales funnel.


• Engage with potential clients via phone, email, and in‑person meetings to understand their business needs and position our products as a solution.


• Collaborate with the sales and marketing team to design and execute pre‑agreed strategies built around developing new business.


• Manage and maintain a pipeline of interested prospects and engage sales executives for next steps.


• Understand and overcome potential clients' objections, providing solutions that align with their business needs.


• Develop strong, ongoing client relationships that build loyalty and trust.


• Provide accurate and timely sales forecasts and reports to management.

Qualifications

• A minimum of 2+ years of experience in a sales or business development role.


• Proven experience in lead generation, prospecting, and negotiation.


• Excellent communication and interpersonal skills, with the ability to engage and build relationships with potential clients.


• Strong understanding of the sales process and dynamics.


• Demonstrated ability to meet or exceed sales targets.


• Proficient in managing the sales pipeline using CRM systems.


• Adept at conducting market research and competitive analysis.


• Strong problem‑solving skills and a proactive approach.


• Ability to work in a fast‑paced, team‑oriented environment.

If you are an ambitious, motivated individual with a passion for sales, we would love to hear from you. This is an exciting opportunity to join a growing company and contribute directly to our expansion. We are looking for someone who is ready to roll up their sleeves, jump in, and help us build for the future.

A bit about us

We are a distinguished provider of premium linen rental and laundry services, specializing in meeting the needs of hospitality businesses. With a reputation for reliability and exceptional quality, we have been serving our clientele with excellence for decades. Their commitment to outstanding service and top‑notch products has solidified our company as a trusted partner in the industry.

Why join us?

We have a reputation for excellence and reliability in the industry and a four generation legacy of providing premium linen rental and laundry services. We offer employees the opportunity to be part of a respected and established organization. Working for us means being part of a team committed to delivering outstanding service and quality products, contributing to a dynamic and rewarding + family oriented work environment.

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