Outbound SDR: Build a Security Pipeline

Casco; San Francisco, Northern (CA, KY); Hybrid; USD 60,000 - 120,000; Full time

Benefits offered by this job

Equity grant with meaningful ownership

Learning budget for conferences/books

Real ownership: build outbound motion

Job summary

Casco is hiring a Sales Development Representative to turn founder-led momentum into a repeatable outbound engine. You’ll engage AppSec leaders and CISOs, craft human outbound messaging, and build the outbound playbook from the ground up in our San Francisco office.

You’ll learn how security buyers think, test messages in the market, and qualify opportunities before handing them to Account Executives. Expect a steep ramp and a high-ownership role with real impact.

Qualifications

• At least 1 year of outbound SDR or BDR experience in B2B software.
• Strong writing and research skills with real justification for contact.
• Comfort on the phone to open conversations and gain next steps.
• Curiosity to learn AppSec, pentesting, vulnerabilities, cloud environments, APIs.
• Good judgment to prioritize quality over vanity metrics.
• Resilience and ability to handle rejection while staying organized.
• Startup readiness to test ideas without a fixed playbook.
• Willingness to work in the Casco San Francisco office.

Responsibilities

• Create qualified pipeline: Research target accounts, identify AppSec leaders, and turn cold accounts into real sales conversations.
• Write outbound that sounds human: Build sharp, account-specific messaging across email, phone, LinkedIn, and other channels.
• Learn the security problem: Understand how companies buy pentests today and why continuous autonomous testing matters.
• Qualify for substance: Find a credible security problem, relevant use case, buying context, and concrete next steps.
• Work events: Attend security events with the team and start conversations in the room.
• Build the playbook: Test personas, industries, hooks, objections, and channels, then document what works.
• Keep the CRM honest: Record source, account, persona, meeting outcome, and next steps.
• Close the feedback loop: Share what prospects say with founders, sales, engineering, and security.

Skills

Outbound SDR experience

Strong writing

Phone skills

Security curiosity

Quality judgment

Resilience

Startup mindset

In-person SF office

Job description

Casco is hiring a Sales Development Representative to turn founder-led momentum into a repeatable outbound engine. You’ll engage AppSec leaders and CISOs, craft human outbound messaging, and build the outbound playbook from the ground up in our San Francisco office.

You’ll learn how security buyers think, test messages in the market, and qualify opportunities before handing them to Account Executives. Expect a steep ramp and a high-ownership role with real impact.