Outbound Product Marketing Manager: Email & Push Growth

Amazon Inc.

Seattle (WA)

On-site

USD 109,000 - 160,000

Full time

2 days ago

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Benefits offered by this job

Health insurance

401(k) match

Paid time off

Parental leave

Job summary

Amazon.com Services LLC in Seattle, WA is seeking a Product Marketing Manager to drive best-in-class customer experiences across email and push campaigns for North America Stores (NAS). You will shape strategy, lead campaigns from concept to execution, and partner with Creative, Tech and Central Automated Marketing teams to optimize growth and revenue.

The role emphasizes analytics, performance measurement, and collaboration across functions to deliver impactful marketing programs for NAS.

Qualifications

4+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
Experience managing and measuring marketing performance in various channels.

Responsibilities

Research audience and identify key audiences for events.
Design an email and push marketing strategy for campaigns based on customer analysis.
Establish goals and KPIs for channel.
Partner with stakeholder teams and creative in determining and organizing email and push campaign content.
Use email segmentation to send curated content to specific audiences.
Track conversion rates and related revenue from campaigns.
Conduct analysis on campaign performance and make necessary adjustments.
Use performance insights to optimize for growth.