Strategic Product Marketing Manager, Email & Push Campaigns

Amazon Inc.; Seattle (WA); On-site; USD 109,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

RSUs

Job summary

Amazon.com Services LLC – NAS Marketing is seeking a Product Marketing Manager to lead email and push campaigns for North America Stores, shaping strategy and driving growth through data-driven insights. You will design campaigns, establish goals, and partner with Creative, Tech and Central Automated Marketing teams to deliver compelling customer experiences.

The role requires 4+ years in marketing, strong analytics, and proven ability to scale programs across channels while measuring impact on

Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Responsibilities

• Research audience and identify key audiences for events.
• Design an email and push marketing strategy for campaigns based on customer analysis.
• Establish goals and KPIs for channel.
• Partner with stakeholder teams and creative in determining and organizing email and push campaign content.
• Use email segmentation to send curated content to specific audiences.
• Track conversion rates and related revenue from campaigns.
• Conduct analysis on campaign performance and make necessary adjustments.
• Use performance insights to optimize for growth.

Skills

Data-driven marketing

Campaign management

Cross-functional leadership

Marketing analytics

Tools

Excel

Tableau

Job description

Amazon.com Services LLC – NAS Marketing is seeking a Product Marketing Manager to lead email and push campaigns for North America Stores, shaping strategy and driving growth through data-driven insights. You will design campaigns, establish goals, and partner with Creative, Tech and Central Automated Marketing teams to deliver compelling customer experiences.

The role requires 4+ years in marketing, strong analytics, and proven ability to scale programs across channels while measuring impact on