Principal PM: Growth & Outbound Messaging

Amazon Inc.; Seattle (WA); On-site; USD 180,000 - 240,000; Full time

Job summary

Amazon Inc. in Seattle is seeking a Principal Product Manager - Technical to lead growth for the Outbound customer attention marketplace.

You will own click‑through rate, conversions, and incremental sales per message across email, push, SMS, and messaging channels. You’ll build a high‑velocity experimentation program, ship platform capabilities such as personalization, send‑time optimization, and interactive experiences, and partner with ML/AI teams to measure incrementality and drive adoption

Qualifications

• Bachelor's degree required.
• 10+ years in technical product or program management.
• Experience owning roadmaps and defining product strategy.
• Experience delivering features and managing tradeoffs.

Responsibilities

• Own growth strategy, roadmap, and goals for Outbound's customer attention marketplace: CTR, conversion, incremental OPS per message, and engagement across email, push, SMS, and messaging channels.
• Build and run a high-velocity experimentation program with hypothesis backlog and fast, trustworthy A/B and multi-armed tests.
• Own the technical products that drive engagement: personalization and recommendations inside messages, send-time and channel selection, content and creative optimization, and interactive experiences.
• Partner with science and engineering to bring ML and AI into who receives what, when, and on which channel, including ranking, propensity and uplift models, bandits, and generative content, and measure incrementality.
• Define the growth funnel and its instrumentation end to end, from delivered to opened, clicked, converted, and retained.
• Grow the addressable audience: opt-in and permission growth for new channels, reactivation of lapsed customers, and deliverability improvements.
• Turn winning experiments into platform capabilities with PR/FAQs and architecture trade-offs, driving adoption across partner teams.
• Set growth tenets and guardrails to protect customer trust while growing reach.
• Influence senior leaders with data and narratives, reporting growth results in Outbound reviews.
• Raise the bar for growth and experimentation practice and mentor product managers.

Skills

Roadmap ownership

Cross-functional leadership

Technical product management

Experimentation and A/B testing

AI/ML in product strategy

Education

Bachelor's degree

Job description

Amazon Inc. in Seattle is seeking a Principal Product Manager - Technical to lead growth for the Outbound customer attention marketplace.

You will own click‑through rate, conversions, and incremental sales per message across email, push, SMS, and messaging channels. You’ll build a high‑velocity experimentation program, ship platform capabilities such as personalization, send‑time optimization, and interactive experiences, and partner with ML/AI teams to measure incrementality and drive adoption