Outbound Marketing Strategist for Logistics Growth

Shipa; Miami (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

A logistics solutions provider based in Miami is looking for a Marketing Specialist to develop outbound strategies, create compelling campaigns, and drive qualified leads for the sales team. Ideal candidates should have a background in logistics marketing and experience with digital outreach tools. This role offers an opportunity to work collaboratively across multiple teams and entails managing various marketing channels, especially LinkedIn.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services.
• Experience in using B2B outbound marketing tools such as LinkedIn Sales Navigator.
• Excellent communication skills with the ability to craft industry-specific messaging.
• Experience using CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Design and implement targeted outbound marketing campaigns highlighting logistics services.
• Conduct cold outreach via email and phone to potential clients.
• Collaborate with teams to identify target industries and decision-makers.
• Measure and analyze campaign success by monitoring KPIs.
• Use CRM platform to manage prospect databases.
• Evaluate marketing initiatives around logistics-related events.
• Manage social media channels, focusing on LinkedIn for B2B.
• Work closely with sales and product development teams.

Job description

A logistics solutions provider based in Miami is looking for a Marketing Specialist to develop outbound strategies, create compelling campaigns, and drive qualified leads for the sales team. Ideal candidates should have a background in logistics marketing and experience with digital outreach tools. This role offers an opportunity to work collaboratively across multiple teams and entails managing various marketing channels, especially LinkedIn.