Outbound Lead Gen Copywriter: Remote & High-Impact Campaigns

Hire Overseas; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Holidays

Remote work

US business hours

Job summary

Hire Overseas is seeking a Lead Generation Specialist to design and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams targeting local and vertical SMB markets. You will own the outbound strategy, ICP research, and copy that drives opens, replies, and meetings.

This is a writing-first role with substantial B2B outbound email experience. You will work in our in-house platform, use AI tools for personalization, and own campaign performance from start to

Qualifications

• Substantial B2B outbound email experience across SMB verticals.
• Ability to research ICPs and identify real pain points.
• Proven track record of campaigns that generated replies and meetings.
• Experience writing cold email sequences and testing messaging angles.

Responsibilities

• Research ICPs, pain points, and buying triggers across SMB verticals.
• Write cold email sequences from subject line through follow-ups that generate opens and meetings.
• Structure sequences with cadence, tone, and escalation per vertical and ICP.
• A/B test subject lines, openings, CTAs, and sequence structures.

Skills

B2B outbound email

Copywriting

ICP research

A/B testing

Campaign strategy

CRM experience

Tools

Clay

AI tools

Job description

Hire Overseas is seeking a Lead Generation Specialist to design and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams targeting local and vertical SMB markets. You will own the outbound strategy, ICP research, and copy that drives opens, replies, and meetings.

This is a writing-first role with substantial B2B outbound email experience. You will work in our in-house platform, use AI tools for personalization, and own campaign performance from start to