Outbound Business Development Representative - USA (Remote)

LemClosers; Northern (KY); Hybrid; USD 45,000 - 70,000; Full time

Job summary

Customer.io is seeking an Outbound Business Development Representative to join our America’s team. You will identify target accounts, initiate multi-channel outreach, and qualify leads for Account Executives. Strong curiosity, clear communication, resilience, and collaboration are valued as you build a robust pipeline.

You’ll work with marketing and sales to refine outreach strategies, and you’ll gain experience learning on the job in a high-velocity SaaS environment.

Qualifications

• Bachelor's degree required.
• Prospecting and outbound outreach experience.
• Ability to research and identify target accounts.

Responsibilities

• Research and identify target accounts using various tools and resources.
• Initiate outreach through cold calls, emails, and social media to generate interest.
• Qualify leads based on business fit, timing, and readiness to speak with an Account Executive.
• Schedule high-quality meetings between qualified leads and Account Executives.

Skills

Prospecting

Cold calls

Email outreach

Social outreach

Education

Bachelor's Degree

Tools

Outreach

Job description

## About this role#### About Customer.ioOver 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.About the roleHi, I’m Rebekah Fellinger, Senior BDR Manager here at Customer.io, and I’m thrilled to be expanding. We’re looking for an Outbound BDR to join our America’steam and help us connect with potential customers.As an Outbound BDR, you’ll be at the forefront of our outreach efforts — proactively identifying and engaging potential customers, researching target accounts, initiating conversations, and qualifying leads for our Account Executives. You’ll collaborate closely with both marketing and sales to make sure our outreach strategies are effective and building a strong pipeline.We don’t expect you to be an expert from day one. What matters most is your curiosity, your passion for connecting with people, and your commitment to driving new business growth. Our team will support you as you learn and develop inyour role.What we valueCuriosity — you’re always looking for ways to improve and learn Clear communication — you can articulate ideas concisely and compellingly Resilience — you stay motivated and bounce back from rejection Organization — you manage multiple priorities without dropping the ball Collaboration — you thrive working across teams and welcome feedback Drive — you’re self-motivated, target-oriented, and hungry to growWhat you’ll doResearch and identify target accounts using various tools and resources, building a robust prospect list Initiate outreach through cold calls, emails, and social media to generate interest and qualify needs Qualify leads based on business fit, timing, and readiness to speak with an Account Executive Schedule high-quality meetings between in### Tools & Tech StackOutreach### Selling MotionProspectingOutbound-HeavySelf-sourced pipeline via cold outreachBuyer PersonaC-SuiteSelling to executive decision-makersTerritoryNamed AccountsPre-assigned list of target companies### Requirements at a GlanceBachelor's Degree·RequiredProspecting·Required skill### Typical Day — BDRCold calls50–70/dayProspecting emails30–40/dayQualified meetings3–5/weekAccount mapping1 hr/dayEstimates based on role type and selling motion — actual may vary by company.### SaaS — Interview IntelTypical Sales Cycle30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)Common Buyer Objections* \"We're locked into a contract with [competitor]\"* \"We built something in-house already\"* \"We don't have budget until next quarter\"* \"Our team won't adopt another tool\"Key Industry MetricsARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic NumberHot Topics to Reference* • AI-native product disruption* • PLG vs sales-led motion debate* • Vertical SaaS consolidation* • Usage-based pricing modelsUse these insights to speak the buyer's language in interviews.## Tagssales—How do you qualify inbound leads?Template question—Describe your approach to multi-threading into an account.Template question—How do you prioritize your pipeline?Template questionRole InsightsExpect high-volume outreach activity with success measured by meetings booked and pipeline generated.Top SaaS reps often earn significant upside through accelerators once quota is exceeded.Remote positions in sales offer flexibility but require strong self-discipline and proactive communication with distributed teams.