Organic Social Strategy Lead — 12-Month Contract

Horizontal Talent; Sacramento (CA); On-site; USD 80,000 - 128,000; Full time

Benefits offered by this job

medical

dental

vision

retirement

Job summary

Horizontal Talent is seeking a social media lead to shape organic strategy across Instagram, TikTok, Facebook, and LinkedIn for an entertainment-focused brand.

This 12-month contract requires strong leadership, cross-functional partnership, and proven ability to grow channel performance through creative direction, creator partnerships, and multi-location campaigns.

You will work with local teams, launch new channels, and contribute to content promotion and SEO initiatives.

Qualifications

• Experience developing and executing organic social media strategy.
• Strong understanding of social platforms, content formats, and channel-specific best practices.
• Ability to lead creative direction and provide thoughtful feedback on campaign concepts.
• Experience with social campaigns for live events or entertainment.
• Experience managing agencies, vendors, or external creative partners.

Responsibilities

• Lead organic social strategy for brand channels across Instagram, TikTok, Facebook, and LinkedIn.
• Develop and guide social and creator strategies that support evergreen content, seasonal campaigns, programming, and revenue-driving initiatives.
• Partner with local marketing teams to ensure campaigns align with the broader social vision and creative direction.
• Support the launch and growth of new social channels for additional locations and initiatives.
• Contribute to SEO and long‑form editorial distribution and promotion strategies.
• Own social strategy and creative direction for both brand and title‑specific campaigns.
• Manage always‑on social agencies and content vendors through production and delivery.
• Review and approve creative concepts and asset planning before production begins.
• Coordinate with experience marketing, operations, local marketing, and on‑site teams to support programming, activations, and events.
• Help shape B2B social strategy in collaboration with internal partners.
• Work with licensees on audience strategy, creative approach, distribution, and brand‑aligned support.
• Develop clear social playbooks for franchise titles and licensed experiences while providing ongoing creative guidance.

Skills

Organic social strategy

Platform expertise

Creative direction

Agency management

Cross-functional collaboration

Project management

Job description

Horizontal Talent is seeking a social media lead to shape organic strategy across Instagram, TikTok, Facebook, and LinkedIn for an entertainment-focused brand.

This 12-month contract requires strong leadership, cross-functional partnership, and proven ability to grow channel performance through creative direction, creator partnerships, and multi-location campaigns.

You will work with local teams, launch new channels, and contribute to content promotion and SEO initiatives.