Social Media Lead (Fully Remote)

OnHires; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

OnHires, a US-based direct-to-consumer brand, is seeking a social media leader to own organic strategy across Instagram, TikTok, Facebook, and YouTube. Plan campaigns from concept to launch and review, shaping brand storytelling and product launches.

You will develop creative concepts, direct shoots, coordinate timelines, and grow an active online community while monitoring trends for organic growth.

Responsibilities

• Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube.
• Create original social-first campaigns for product launches, seasonal collections, and brand storytelling.
• Plan and execute campaigns from initial concept through launch and performance review.
• Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs.
• Lead creative direction for photo and video shoots, working with photographers and videographers.
• Coordinate production timelines, deliverables, and creative resources.
• Publish daily content, captions, and platform-specific content adaptation.
• Build and engage an active community across social channels.
• Monitor audience conversations, emerging trends, and opportunities for organic growth.

Job description

• Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube.
• Create original social-first campaigns for product launches, seasonal collections, and brand storytelling.
• Plan and execute campaigns from initial concept through launch and performance review.

Creative Direction Content Production:

• Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs.
• Lead creative direction for photo and video shoots, working with photographers and videographers.
• Coordinate production timelines, deliverables, and creative resources.

Social Media Management Community Growth:

• Manage daily publishing, editorial calendars, captions, and platform-specific content adaptation.
• Build and engage an active community across social channels.
• Monitor audience conversations, emerging trends, and opportunities for organic growth.

OnHires

The client is a growing US-based direct-to-consumer brand specializing in high-performance backpacks and travel accessories. With over $10M in annualized revenue, the company is expanding its product portfolio and building an in-house marketing team.