Organic Social Lead - Build Culture-Driven Growth

Bilt Rewards; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Competitive salary with equity

Health insurance from day one

401k with match

Commuter FSAs

Unlimited PTO

Bilt Points

Team Events

Job summary

Bilt Rewards in New York is seeking an Organic Social Lead to run the end-to-end organic social output, led by Instagram, with TikTok as a growing pillar, and support across LinkedIn and X. This is a hands-on senior role in the Brand & Comms pod where you will conceive, produce, write, and publish content weekly, collaborating with product marketing, comms, design, and product video/paid teams.

The role starts as an IC with a path to building a team, with in-office NYC work, equity and an annual

Qualifications

• Proof you’ve taken social content from 0 to 1 (a channel, program, or body of work).
• A portfolio of social content you directly produced showing impact.
• Deep, current fluency in Instagram; working fluency in TikTok; familiarity with LinkedIn/X.
• Strong producer and project management instincts; weekly cadence.
• Experience directing external creatives from concept to shipped post.
• Sharp social copy skills; you write captions.
• Comfortable managing comments and day-to-day community.
• Able to work fully in-office in NYC.

Responsibilities

• Own organic social calendar end to end; concept, produce, write, publish weekly.
• Lead Instagram as flagship channel; grow TikTok; support LinkedIn and X.
• Drive creative concepting; develop posts and series rooted in culture.
• Direct and manage freelance designers/editors; maintain weekly output.
• Partner with product marketing, comms, design, and paid team on launches.
• Write captions with editorial oversight from Senior Content Director.
• Own publishing and community management; monitor channel health daily.
• Build workflows and content series to grow organic presence; lead campaigns.
• Track performance and apply learnings to next concepts.

Skills

Social content production

Content portfolio

Instagram fluency

Project management

Directing external creatives

Captions/writing

Community management

In-office NYC

Job description

Bilt Rewards in New York is seeking an Organic Social Lead to run the end-to-end organic social output, led by Instagram, with TikTok as a growing pillar, and support across LinkedIn and X. This is a hands-on senior role in the Brand & Comms pod where you will conceive, produce, write, and publish content weekly, collaborating with product marketing, comms, design, and product video/paid teams.

The role starts as an IC with a path to building a team, with in-office NYC work, equity and an annual