Organic marketing manager

Prepia Inc.; United States; Remote; USD 13,000 - 31,000; Full time

Benefits offered by this job

Equity

Performance bonuses

Salary increases

Remote or office

FitPass

Job summary

Prepia Inc. ищет Organic Marketing Manager для привлечения новых студентов через инфлюенсерские партнерства, органический рост и новые каналы.

Задачи: строить программу инфлюенсеров, развивать organic охват в TikTok, Instagram и YouTube, SEO и сообщество; тестировать новые каналы и форматы, работать с продуктом и ростом для конверсий.

Готовность работать удаленно или в офисе и возможность участия в значимых бонусах и опционе.

Qualifications

• 2+ года в B2C маркетинге или росте для приложений/подписок.
• Опыт запуска инфлюенсер кампаний и итоговые результаты.
• Умение доказывать экономику: CAC, LTV, payback, margins.
• Способность работать с данными и фокус на конверсии кампаний.

Responsibilities

• Build influencer/micro-influencer program: find creators, pitch deals, turn first posts into long-term partnerships.
• Grow organic reach: social content on TikTok, Instagram, YouTube; SEO and community.
• Plan and run campaigns across other channels; referals, partnerships, paid; optimize ROI.
• Test new channels, formats, messages, offers; work with product/growth to funnel.

Skills

B2C marketing

Influencer campaigns

Organic growth

Unit economics

Data-driven

Persuasive

Tools

SEO

Social media

Analytics

Job description

Описание:

Prepia helps people earn their certifications and start their careers. More than 1.5 million students have prepared for their exams with our apps on iOS, Android and the web. We're one of the fastest-growing startups in Serbia, backed by top European investors. We're hiring an Organic Marketing Manager to bring new students to Prepia through influencer partnerships, organic growth and new channels. When your work brings in new students, you earn big performance bonuses. Key performers also get equity.

Задачи:

Build and run our influencer and micro-influencer program: find creators, pitch Prepia, agree on deals and turn first posts into long-term partnerships. Grow our organic reach: social media content on TikTok, Instagram and YouTube, SEO and community. Plan and run campaigns across other channels too, such as referrals, partnerships and paid. Know what every channel costs and returns, and move budget toward what works. Test new channels, content formats, messages and offers, and drop what doesn't pay off. Work with the product and growth team so every campaign leads into a funnel that converts.

Требования:

You have 2+ years in B2C marketing or growth, ideally for apps or subscription products. You've run influencer or creator campaigns yourself and can walk us through the results. You've grown an organic channel, such as a social account, content program or SEO, and can show the numbers. You understand unit economics: CAC, LTV, payback and margins, and you know when a channel is really profitable. You're persuasive and persistent. A "no" or no reply doesn't stop you. You follow the data, not your favorite idea, and you're open about campaigns that failed. You take initiative and don't wait to be told what to do next.

Условия:

• €1,000–2,500 per month
• The lower end is for people early in their marketing career.
• The upper end is for people with a strong track record of growing B2C products.
• Large performance bonuses tied to your results
• Equity for key contributors who want to build long-term value
• Regular salary increases
• A friendly, low-ego team and regular team offsites
• Remote or office, your choice
• FitPass Unlimited coffee, drinks, snacks and sweets