Influencer marketing manager for YouTube

Hungry Minds; United States; Remote; USD 12,000 - 17,000; Full time

Benefits offered by this job

KPI-based bonus

Competitive base salary

Job summary

Hungry Minds is seeking an Influencer Marketing Specialist to identify, onboard, and manage creators across English-speaking YouTube and Instagram. You will own the full collaboration lifecycle from outreach and negotiation to briefing, execution, and publishing, while developing creative integration concepts.

You’ll track performance metrics such as ER, CPM, CTR, ROI, and ROAS, continuously expanding the influencer database and optimizing campaigns.

Job description

Описание

Hungry Minds is an international publishing house known for creating high-quality, innovative products at the intersection of education, entertainment, and art. We gained global recognition with our debut project—a hand-drawn encyclopedia on rebuilding civilization—which raised $3.5 million on Kickstarter and sold over 100,000 copies worldwide. Our team brings together artists, scientists, writers, and product thinkers united by a shared mission: to spark curiosity and reveal the magic of the world.

Задачи

• Identify, evaluate, and onboard relevant creators across key platforms (primary focus: English-speaking YouTube; secondary: Instagram)
• Build and scale a high-quality influencer pipeline across formats: barter, UGC, paid integrations, and long-term partnerships
• Own the full collaboration lifecycle—from outreach and negotiation to briefing, execution, and publishing
• Develop creative concepts for integrations, including storytelling angles and content formats
• Assess audience quality, engagement, and brand fit to ensure alignment with Hungry Minds’ standards
• Track and optimize performance across campaigns, including: engagement rate (ER), CPM, CTR, link clicks, and promo code performance
• Maintain and continuously expand the influencer database

Требования

• 1+ year of experience in influencer marketing (ideally within e-commerce or DTC)
• Intermediate+ English proficiency
• Strong working knowledge of Google Workspace and Notion
• Hands-on experience with influencer discovery tools (e.g., Modash or similar)
• Excellent communication and negotiation skills—you can confidently position the brand and close win-win partnerships
• Solid understanding of collaboration models: barter, CPA, paid integrations, and ambassadorships
• Ability to write clear, structured, and creative briefs for creators
• Analytical mindset with a strong grasp of key metrics: ER, CPM, CPE, ROI, ROAS
• Highly organized, proactive, and detail-oriented, with strong aesthetic judgment and awareness of content trends

Условия

$1,100 – $1,500/month (gross base salary) KPI-based bonus with total earnings potential up to $2,500/month Compensation is performance-driven and scales with results Final offer depends on experience and performance