Social & Content Marketer

GetResponse; United States; Remote; USD 28,000 - 40,000; Full time

Benefits offered by this job

Private medical care

Employee referral programme

Life insurance

Pension programme

Free breakfasts and lunches

Commuting support

Mental health support

MacBooks

English language classes

Learning opportunities

Job summary

GetResponse ищет Senior Social & Content Marketer, который сформирует наше присутствие в соцсетях и расскажет истории, вызывающие интерес аудитории. Вы будете владеть соцсетями, развивать аудиторию, использовать данные и тестировать идеи, сотрудничая с Video & Campaigns Manager и Brand командой для реализации концепций.

У вас будет возможность создавать контент помимо соцсетей, включая блог-посты, рассылки и лендинги, а также руководить кросс-функциональными проектами.

Qualifications

• 5+ лет маркетинга в SaaS/B2B сегменте.
• Доказанная история роста соцсетей и измеримых результатов.
• Связь активности в соцсетях с бизнес-результатами через UTM/HubSpot.
• Сильные навыки письма: блоги, онлайн-рассылки, кампании.
• Опыт руководства кросс-функциональными проектами.
• Опыт работы с инструментами ИИ: ChatGPT/Claude/HeyGen.
• Свободное владение польским и английским языками.
• Уверенная работа с камерой и создание двуязычного контента.

Responsibilities

• Владение и рост нашего соц-присутствия глобально и по каналам в Польше.
• Создание и публикация контента в повседневной работе.
• Эксперименты с форматами, сторителлингом и сообщениями для B2B-аудитории.
• Установление взаимоотношений с аудиторией через community management.
• Превращение соцвклад в лидогенерацию: демо,Trial, реферальный трафик.
• Проведение экспериментов и анализ эффективности с практическими выводами.
• Создание контента за пределами соцсетей: блоги, рассылки, лендинги, кампании.
• Сотрудничество с командой контента по ведению кросс-функциональных проектов.

Skills

Marketing leadership

Social media management

SaaS/B2B experience

Analytics (UTM, HubSpot)

Strong writing

Cross-functional leadership

AI tools

Polish & English bilingual

On-camera content

B2B brand tone

Tools

HubSpot

ChatGPT

Claude

HeyGen

Job description

Описание: We’re looking for a Senior Social & Content Marketer to shape how GetResponse shows up on social media. Someone who knows how to build an audience, tell stories people care about and turn creative ideas into measurable results. This isn’t a role where you simply follow a content calendar or hand everything over to an agency. You’ll own our social channels, drive their growth and use data to understand what resonates with our audience. You’ll report to the Brand & Content Marketing Lead and help set our social strategy. You’ll have the autonomy to test new ideas and formats, collaborating with our Video & Campaigns Manager and the wider Brand team to bring creative concepts to life. Social media will be your main focus, taking up around 70% of your time. The remaining 30% will be split between creating content beyond social (15%) and leading cross-functional marketing projects (15%).

Задачи:

• own and grow our social presence across global and Polish channels, including LinkedIn, Instagram, Facebook and YouTube, driving reach, engagement and follower growth plan
• create and publish social content day to day
• experimenting with formats, storytelling and messaging to engage a professional B2B audience
• build relationships with our audience through community management and customer advocacy initiatives
• turn social into a pipeline driver, contributing to demo requests, trial sign-ups and referral traffic
• run experiments and analyse performance, turning insights into measurable improvements in social media results and business impact
• create content beyond social media, including blog articles, newsletters, landing pages and campaign assets
• collaborating with our content team lead cross-functional marketing projects from brief to execution and reporting

Требования:

• 5+ years of marketing experience, including 3+ years managing social media for a SaaS, B2B tech or digital brand
• a track record of growing social channels and delivering measurable results
• experience connecting social media activity to business outcomes, for example through UTM tracking and HubSpot reporting
• strong writing skills, backed by a portfolio of longer-form content such as blog articles, newsletters or campaign copy
• experience leading cross-functional projects from brief to execution and reporting
• practical experience with AI tools such as ChatGPT, Claude or HeyGen
• full professional proficiency in both Polish and English
• confidence appearing on camera and creating content in both languages
• the ability to balance creativity with a professional B2B brand tone of voice

Условия:

• 10,000 - 14,000 PLN gross/month on a contract of employment
• Private medical care for you and your family.
• Employee referral programme, with rewards of up to 10,000 PLN.
• Corporate life insurance.
• Employee pension programme (PPE).
• Free breakfasts and lunches whenever you work from the office.
• Commuting support, including free employee parking and a subsidy for monthly public transport tickets.
• Wellbeing and mental health support, including a mental health helpline and a sports card.
• Modern equipment, with MacBooks used by most teams.
• English language classes, webinars, knowledge-sharing sessions and other learning opportunities.
• Some benefits may be available only to employees hired under a contract of employment.