Organic Growth Lead — Brand & Content Strategy (Equity)

Abode Financial Holdings, Inc.; Austin (TX); On-site; USD 140,000 - 175,000; Full time

Job summary

Abode Financial Holdings, Inc. is seeking an Organic Growth Lead in Austin to own everything homeowners see outside paid channels: website content, social, creators, and PR-to-owned content. You'll start with a complete revamp of our organic social strategy and build a research hub from county data that no one else has.

You should care about brand, with a path to Head of Brand after six months. You will collaborate cross-functionally, ship timely content, and grow a consumer fintech presence

Qualifications

• Have built a consumer brand’s social presence hands-on, ideally in fintech, insurance, or home
• Can show content you made yourself and what it did
• Have written pages that rank from a keyword brief

Responsibilities

• Rebuild Organic Social: revamp our organic social strategy end to end, then ship short video every day on TikTok, Instagram, and YouTube
• Own Website Content: write guides, state and county pages, and data reports so the site gets better every week
• Build Our Research Hub: turn our county data into research that ranks, gets cited, and earns coverage
• Move at News Speed: turn a PR hit or a breaking hook into finished assets the same day
• Run Creators and Community: manage creator and UGC partnerships, mailer creative, and community replies

Skills

Social media

Brand building

Creator partnerships

Content creation

Job description

Abode Financial Holdings, Inc. is seeking an Organic Growth Lead in Austin to own everything homeowners see outside paid channels: website content, social, creators, and PR-to-owned content. You'll start with a complete revamp of our organic social strategy and build a research hub from county data that no one else has.

You should care about brand, with a path to Head of Brand after six months. You will collaborate cross-functionally, ship timely content, and grow a consumer fintech presence