Austin-Based Organic Social Growth Strategist & Creator

Frontdoor Defense; Austin (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Base is hiring a full-time Creative Strategist to own organic social strategy, create platform-native content, and translate insights into creative concepts. You will collaborate with paid teams (Meta and YouTube) and guide execution across disciplines to drive measurable customer growth.

This is a hands-on, strategy-led role rooted in data and storytelling. You'll develop ideas to build Base's audience, simplify product messaging, and publish engaging content across social channels, while

Qualifications

• Experience developing creative strategy and social-first content for a consumer brand.
• Strong copywriting and storytelling skills.
• Hands-on content creation: scripting, filming, editing, publishing.
• Ability to translate insights into tests and growth.

Responsibilities

• Develop audience insights, messaging angles, and creative concepts.
• Own organic social strategy, calendar, publishing, and engagement.
• Create recurring content series and platform-native posts.
• Find compelling stories across customers, products, employees, and mission.
• Develop hooks and briefs for paid channels (Meta and YouTube).
• Collaborate with designers, editors, and creators; guide execution.
• Partner with growth marketing to test hypotheses and improve concepts.
• Manage assets, approvals, and deadlines.

Skills

Creative strategy

Social-first content

Copywriting

Content creation

Meta & YouTube

Data-informed

Project management

Job description

Base is hiring a full-time Creative Strategist to own organic social strategy, create platform-native content, and translate insights into creative concepts. You will collaborate with paid teams (Meta and YouTube) and guide execution across disciplines to drive measurable customer growth.

This is a hands-on, strategy-led role rooted in data and storytelling. You'll develop ideas to build Base's audience, simplify product messaging, and publish engaging content across social channels, while