Brand & Content Lead: Social & Video Growth

Abode Financial Holdings, Inc.; Austin (TX); On-site; USD 140,000 - 175,000; Full time

Job summary

Abode Money is hiring a Social & Content Lead to build our organic social presence and website content from the ground up. You’ll own content from idea to publishing: short-form video for TikTok, Instagram, and YouTube first, then guides and research stories on our site.

You should also care about brand and have a point of view on how Abode should look, sound, and show up. There’s room for this role to grow into broader brand leadership, and the immediate job is hands-on social and content.

Qualifications

• Hands-on consumer brand social presence at a startup.
• Experience with fintech, insurance, or home sectors.
• Ability to turn research/SEO briefs into clear content.
• Ability to shoot and edit short-form videos for multiple platforms.

Responsibilities

• Own Our Socials: strategy for TikTok, Instagram, YouTube and video production.
• Learn What Works: track performance and iterate.
• Create Useful Website Content: homeowner guides and SEO content.
• Bring Our Research to Life: turn county research into stories, videos, and visuals.
• Run Creators, Mailers, and Community: manage creators and mailers.

Skills

Social strategy

Video editing

Content creation

SEO writing

Tools

CapCut

Adobe Premiere

Canva

YouTube Studio

Job description

Abode Money is hiring a Social & Content Lead to build our organic social presence and website content from the ground up. You’ll own content from idea to publishing: short-form video for TikTok, Instagram, and YouTube first, then guides and research stories on our site.

You should also care about brand and have a point of view on how Abode should look, sound, and show up. There’s room for this role to grow into broader brand leadership, and the immediate job is hands-on social and content.