Senior Brand & Organic Marketing Leader

OneMain Financial Group; Baltimore (MD); On-site; USD 90,000 - 120,000; Full time

Job summary

OneMain Financial Group seeks an experienced brand or integrated marketing leader to translate business priorities into compelling organic content programs across social, employer branding and AI-driven discovery channels.

The role focuses on organic channels, owning production budgets and partnering with Corporate Communications, HR and Legal to maintain brand voice, compliance, and measurable business impact. Salary range is provided.

Qualifications

• 7+ years of marketing experience with measurable results.
• Experience marketing a large consumer-facing brand within a matrixed organization.
• Strong organic social strategy and analytics experience.
• Experience developing employer brand and recruitment marketing content.
• Executive presence and ability to influence senior leaders.
• Experience directing creative teams and managing production budgets.
• AI fluency and understanding of AI-powered search experiences.
• Strong editorial judgment and storytelling skills.
• Excellent project management and ability to drive multiple initiatives.

Responsibilities

• Build and lead the integrated organic brand strategy aligned to business priorities.
• Translate challenges into marketing strategies across social, employer brand and AI channels.
• Define editorial strategy and own the content roadmap and calendar.
• Collaborate with paid media, SEO and other teams to connect organic strategy to campaigns.
• Ensure a consistent brand voice across customer, employer, and reputation content.
• Present recommendations and insights to senior leaders; advocate for new ideas.
• Direct creative teams and external production partners with clear briefs.
• Own cross-functional content governance and EVP content across channels.
• Elevate employee stories and executive voices with HR/Talent Acquisition.

Skills

Organic social strategy

Employer brand

Executive presence

Content leadership

Budget management

Editorial judgment

AI fluency

Project management

Creative direction

Education

Bachelor's degree in Marketing/Communications or related field

Job description

OneMain Financial Group seeks an experienced brand or integrated marketing leader to translate business priorities into compelling organic content programs across social, employer branding and AI-driven discovery channels.

The role focuses on organic channels, owning production budgets and partnering with Corporate Communications, HR and Legal to maintain brand voice, compliance, and measurable business impact. Salary range is provided.