Optimization Specialist

Jobtailor; Colorado Springs (CO); On-site; USD 48,000 - 68,000; Full time

Job summary

Jobtailor in Colorado Springs seeks a detail-oriented Media Planner to execute paid campaigns across PPC, Display, Social and more. You will analyze performance data to deliver actionable insights while managing budgets and timelines across multiple platforms.

The role requires a Bachelor’s degree and familiarity with ad platforms, plus GA4/Google Ads certifications. Strong Excel and office skills are expected, with E-Verify eligibility.

Qualifications

• Bachelor's degree required, preferably in advertising, communications, journalism, business or data sciences.
• Some experience with paid ad platforms and analytics tools.
• Certification in Google Ads, GA4, Meta, etc.
• Comfortable analyzing numbers and providing insights.
• Basic to intermediate Excel knowledge.
• Proficient with Microsoft Office or Google applications.
• Eligible for employment verification (E-Verify).

Responsibilities

• Execute paid programs across PPC, Display, Video, Audio, Print, OOH and Social channels.
• Optimize live campaigns in real time.
• Obtain inventory availability, cost estimates and media kits from partners and platforms.
• Manage budgets, timelines and pacing for multiple ad platforms.
• Communicate media-plan deadlines and creative requirements to teams.
• Enter media schedules into VladTracker and Campaign Manager for ad trafficking.
• Assist with media invoices and schedule updates for payment or client billing.
• Learn and use media buying and research software tools.
• Maintain resource and media files.
• Provide insights and analysis on campaign data for client reports.

Skills

Paid Media Execution

Data Analysis

Budget Management

Media Planning

Education

Bachelor's degree

Tools

VladTracker

Campaign Manager

Google Applications

Analytics Tools

Job description

• Execute paid programs across PPC, Display, Video, Audio, Print, OOH and Social channels
• Optimize live campaigns in real time
• Obtain inventory availability, cost estimates and media kits from partners and platforms
• Manage budgets, timelines and pacing for multiple ad platforms
• Communicate media-plan deadlines and creative requirements to teams
• Enter media schedules into VladTracker and Campaign Manager for ad trafficking
• Assist with media invoices and schedule updates for payment or client billing
• Learn and use media buying and research software tools
• Maintain resource and media files
• Conduct and compile research for client reports, providing insight and analysis on campaign data
• Assist Integrated Planners and subject matter experts with plans and contracts
• Resolve problems and develop innovative solutions
• Maintain responsive relationships with media suppliers, partners and internal teams
• Work Monday-Friday, 8:30am-5:30pm

Requirements

• Bachelor's degree required, preferably in advertising, communications, journalism, business or data sciences
• Some experience or familiarity with paid ad platforms and analytics tools
• Certification in Google Ads, GA4, Meta, etc.
• Comfortability with analyzing sets of numbers and providing insights
• At least a basic level of Excel knowledge
• Proficient in Microsoft Office or Google applications
• Must be eligible for employment verification through E-Verify

Core Competencies

Demonstrates expertise in executing and optimizing paid media campaigns across various channels, including PPC, Display, and Social. Proficient in analyzing campaign data and providing actionable insights while managing budgets and timelines effectively.

Highest-signal resume keywords

• Paid Media Campaign Execution
• Google Ads Certification
• Data Analysis and Insights
• Budget Management
• Media Buying Software Proficiency

Hard Skills

• Campaign Optimization
• Media Planning
• Excel Proficiency
• Ad Trafficking
• Budget Management

Soft Skills

• Problem Solving
• Communication
• Relationship Management

Certifications & Qualifications

• Google Ads Certification
• GA4 Certification
• Meta Certification

Industry Keywords

• PPC
• Display Advertising
• Social Media Advertising
• Media Invoices
• Client Billing

Tools & Technologies

• VladTracker
• Campaign Manager
• Google Applications
• Analytics Tools