Optical Retail General Manager - Lead Experience & Growth

Nationalvision1; Bristol (VA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

401k retirement savings with company‑m

Job summary

National Vision is seeking a General Manager to lead a high-performing optical retail team in Virginia. You will drive sales, ensure patient care, and manage store operations end-to-end with a focus on service excellence.

You'll coach staff, oversee merchandising, budgets, and compliance, partnering with the Doctor to deliver top-tier care and a standout customer experience. This role rewards leadership with growth opportunities and competitive pay.

Qualifications

• 5+ years of retail experience.
• Supervising experience preferred.
• Knowledge of the optical industry preferred.
• Bachelor's degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.

Responsibilities

• Oversee daily store operations, including staffing, inventory, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching and growth opportunities.
• Monitor store performance to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example – coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Leadership

Coaching

Customer Service

Merchandising

Budgeting

Operations

Education

Bachelor's degree or equivalent experience

Job description

National Vision is seeking a General Manager to lead a high-performing optical retail team in Virginia. You will drive sales, ensure patient care, and manage store operations end-to-end with a focus on service excellence.

You'll coach staff, oversee merchandising, budgets, and compliance, partnering with the Doctor to deliver top-tier care and a standout customer experience. This role rewards leadership with growth opportunities and competitive pay.