Optical Retail General Manager

National Vision; Mechanicsville (VA); On-site; USD 45,000 - 54,000; Full time

Benefits offered by this job

401k with company match

Flexible Spending Account

Paid time off & holidays

Parental leave

Employee eyewear discount

Disability insurance

Life Insurance

College scholarship program

Job summary

America’s Best, part of National Vision, seeks a General Manager in Mechanicsville, VA to lead store operations, drive profitability, and deliver exceptional patient experiences. You will oversee staffing, budgeting, merchandising, training, and safety, working closely with the Doctor to ensure high-quality care.

You will recruit and develop top talent, set standards, monitor performance, and report to the District Manager, striving for strong financial results and a positive, high-energy store

Qualifications

• 5+ years of retail experience.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Retail leadership

Customer service

Communication

Organization

Problem solving

Team coaching

Sales driven

Education

Bachelor’s degree or equivalent experience

Job description

America’s Best, part of National Vision, seeks a General Manager in Mechanicsville, VA to lead store operations, drive profitability, and deliver exceptional patient experiences. You will oversee staffing, budgeting, merchandising, training, and safety, working closely with the Doctor to ensure high-quality care.

You will recruit and develop top talent, set standards, monitor performance, and report to the District Manager, striving for strong financial results and a positive, high-energy store