Onsite Senior Luxury Group Sales Director

CoralTree Hospitality Group; Ivins (UT); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Comprehensive health insurance

Retirement plans with company match

Flexible time away

Employee free night hotel program

Job summary

Black Desert Resort in Southern Utah seeks a Senior Group Sales Manager to drive total group revenue across corporate, incentive, association, and SMERF segments. Build high-value relationships, craft compelling proposals, and negotiate agreements with internal teams to ensure flawless program execution.

The role reports to the Director of Group Sales. Expect collaboration with culinary, events, and guest experience teams to elevate service and strengthen market presence in a luxury resort

Qualifications

• Minimum of five to ten years of progressive experience in hospitality sales with a proven record of meeting or exceeding revenue goals, ideally within a luxury hotel or resort environment.
• Demonstrated expertise in negotiation, communication, and relationship management, with the ability to influence outcomes while preserving long-term partnerships.
• Strong understanding of sales strategy, market segmentation, and revenue management principles.
• Proficiency with Delphi and/or Salesforce, property management systems, and the Microsoft Office Suite.

Responsibilities

• Cultivate high-touch relationships with elite meeting planners, incentive houses, and luxury travel partners to drive premium group and event revenue.
• Design exceptional proposals, presentations, and contracts that reflect the resort’s luxury standards and tailored client experiences.
• Negotiate agreements that protect rate integrity, maximize value, and align with long-term asset and brand positioning.
• Partner with culinary, events, operations, and guest experience teams to ensure every program is executed at the highest level of service.
• Lead immersive site experiences that showcase the resort’s design, amenities, and elevated service culture.
• Develop strategic sales plans targeting high-value markets, incentive programs, and exclusive group segments.
• Maintain precise CRM documentation, ensuring visibility into client preferences, pipeline health, and revenue forecasting.
• Monitor luxury travel trends and competitor positioning to refine sales strategy and identify new opportunities.
• Execute strategic sales plans targeting emerging markets, lifestyle brands, and experience-driven groups.
• Represent the resort at luxury travel showcases, incentive forums, and invitation-only industry events.
• Represent the resort at lifestyle, creative, and experiential travel events.
• Provide leadership with refined sales reporting and strategic insights on performance, opportunities, and long-term growth.
• Ability to effectively manage and resolve objections through persuasive communication, relationship building, and value-based selling.

Skills

Hospitality sales

Negotiation

Relationship management

Strategic sales planning

Industry knowledge

Education

Education not specified

Tools

Salesforce

Delphi

Property management systems

Microsoft Office

Job description

Black Desert Resort in Southern Utah seeks a Senior Group Sales Manager to drive total group revenue across corporate, incentive, association, and SMERF segments. Build high-value relationships, craft compelling proposals, and negotiate agreements with internal teams to ensure flawless program execution.

The role reports to the Director of Group Sales. Expect collaboration with culinary, events, and guest experience teams to elevate service and strengthen market presence in a luxury resort