Onsite Search & Browse Analyst - Elevate Ecommerce

Fleet-Farm; Menasha (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Paid time off and paid holidays

Annual incentive/bonus opportunities

Life and disability insurance

Flexible spending account

Professional development and career增长

Job summary

Fleet Farm in Appleton, WI, is seeking a Search & Browse Analyst to optimize onsite search, navigation, and browse experiences, improving product discoverability and online sales.

You will analyze customer behavior and site performance, collaborating with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor partners to implement improvements that enhance the customer shopping journey.

Qualifications

• Bachelor's degree in Business, Marketing, Merchandising, Analytics, Information Systems, or related field.
• 2+ years of hands-on experience in eCommerce, digital merchandising, eCommerce analytics, onsite search, or a related field.
• Strong understanding of eCommerce search, digital merchandising, product discovery, navigation, taxonomy, and browse experiences.
• Advanced proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis.
• Ability to analyze large datasets and translate findings into actionable business recommendations.
• Experience with Google Analytics 4 and eCommerce analytics preferred.

Responsibilities

• Optimize onsite search, browse, navigation, taxonomy, filtering, and facets to improve product discovery.
• Analyze search behavior, customer journeys, and site performance to identify trends and opportunities.
• Develop recommendations to improve search relevance, product rankings, navigation, and browse experiences.
• Execute search merchandising strategies including boosts, redirects, synonyms, rules, and promotional campaigns.
• Support seasonal launches, promotions, assortment changes, and new product introductions.
• Partner with Merchandising to ensure products are accurately categorized, tagged, and presented for optimal discoverability.
• Identify opportunities to improve product visibility and the customer shopping journey.
• Support category pages and browse experiences across Fleet Farm's digital assortment.
• Collaborate with cross-functional teams to align search and browse experiences with business priorities.

Skills

eCommerce analytics

Excel pivot tables

Algolia

Google Analytics 4

Cross-functional collaboration

Data storytelling

Education

Bachelor's degree in Business, Marketing, Merchandising, Analytics, Information Systems, or related field

Tools

Algolia

Bloomreach

Google Analytics 4

Job description

Fleet Farm in Appleton, WI, is seeking a Search & Browse Analyst to optimize onsite search, navigation, and browse experiences, improving product discoverability and online sales.

You will analyze customer behavior and site performance, collaborating with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor partners to implement improvements that enhance the customer shopping journey.