Onsite Ecommerce Search & Browse Analyst

Fleet Farm

Appleton (WI)

On-site

USD 65,000 - 90,000

Full time

6 days ago

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Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Paid time off and holidays

Annual incentive/bonus opportunities

Life and disability insurance

Flexible spending account

Professional development and career成长

Job summary

Fleet Farm in Appleton, WI is looking for a Search & Browse Analyst to optimize onsite search, navigation, taxonomy, and browse experiences, boosting product discovery, engagement, and online sales. You'll analyze customer behavior, align with Merchandising, eCommerce, Marketing, IT, UX, and vendor partners, and translate data into actionable recommendations.

This role blends analytics, digital merchandising, and customer insights to improve the online shopping journey and contribute to Fleet

Qualifications

Bachelor's degree in Business, Marketing, Merchandising, Analytics, Information Systems, or related field.
2+ years of hands-on experience in eCommerce, digital merchandising, analytics, onsite search, or related field.
Strong understanding of eCommerce search, digital merchandising, product discovery, navigation, taxonomy, and browse experiences.
Advanced proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis.
Ability to analyze large datasets and translate findings into actionable business recommendations.
Experience with Algolia strongly preferred; Bloomreach or similar platforms valuable.
Experience with Google Analytics 4 and eCommerce analytics preferred.

Responsibilities

Optimize onsite search, browse, navigation, taxonomy, filtering, and facets to improve product discovery.
Analyze search behavior, customer journeys, and site performance to identify trends and opportunities.
Develop recommendations to improve search relevance, product rankings, navigation, and browse experiences.
Execute search merchandising strategies including boosts, redirects, synonyms, rules, and promotions.
Support seasonal launches, promotions, assortment changes, and new product introductions.
Partner with Merchandising to ensure products are categorized, tagged, and presented for discoverability.
Identify opportunities to improve product visibility and the customer shopping journey.
Support category pages and browse experiences across Fleet Farm's digital assortment.
Collaborate with cross-functional teams to align search and browse with business priorities.
Analyze customer behavior and large datasets to identify trends, opportunities, and performance issues.
Monitor KPIs: search conversion, CTR, zero-result searches, revenue, AOV, engagement.
Develop reports, dashboards, and actionable recommendations for business partners.