Onsite Performance Marketing Specialist – Lead Gen & ROAS

Flow Marketing Services Llc; Winston-Salem (NC); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

401(k) Retirement Plan

Paid time off

Wellness program

Employee pricing

On-site gym

Scholarship program

Job summary

Flow Automotive Companies in Winston-Salem (Flow Automotive HQ) is seeking a Paid Media Specialist (Performance Marketing) to drive lead generation and local market growth across multiple dealer brands. You will run and optimize paid campaigns mainly on Google Ads and Meta, and report results to OEM standards.

Collaborate with marketing, operations and dealership teams, turning performance data into clear insights and actionable recommendations.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 1–2 years of hands-on Google Ads and Meta Ads experience.
• Lead generation experience preferred.
• Familiarity with GA4 and campaign reporting tools.
• Understanding of CPA, CPC, CTR, and ROAS.

Responsibilities

• Launch and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and Microsoft.
• Manage daily campaign tasks: targeting, bidding, testing, and budgets.
• Analyze results and report insights and ROI.
• Collaborate with teams to test new ad formats, platforms, and strategies.

Skills

Analytical skills

Google Ads

Meta Ads

GA4

Campaign management

Reporting tools

Lead generation

Communication

Education

Bachelor's degree

Tools

Google Analytics

Microsoft Advertising

GA4

Job description

Flow Automotive Companies in Winston-Salem (Flow Automotive HQ) is seeking a Paid Media Specialist (Performance Marketing) to drive lead generation and local market growth across multiple dealer brands. You will run and optimize paid campaigns mainly on Google Ads and Meta, and report results to OEM standards.

Collaborate with marketing, operations and dealership teams, turning performance data into clear insights and actionable recommendations.