Service Marketing Manager: Automotive Growth & Retention

Flow Automotive Companies; Winston-Salem (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

PTO

Volunteer Time

401(k) Plan

Wellness Program

Employee Discounts

Scholarship Program

Job summary

Flow Automotive Companies’ Flow Marketing Services in Winston-Salem, NC seeks a Service Marketing Manager with deep knowledge of automotive service marketing. The role focuses on analyzing performance, driving revenue and retention, and turning insights into action on a regional scale.

You will collaborate with service directors, general managers, and brand account managers, manage campaigns from concept to launch, and travel regionally as needed; on-site at our downtown Winston-Salem HQ.

Qualifications

• 3+ years of experience in automotive service (1-2 years of experience in marketing)
• Proven experience interpreting and utilizing KPI and performance reports
• Strong analytical skills with the ability to translate data into clear recommendations and action plans
• Excellent written and verbal communication skills
• Strong critical thinking and problem-solving abilities
• Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail
• Comfortable working cross-functionally with internal teams, leadership, and external partners
• Associate’s or Bachelor’s degree preferred

Responsibilities

• Marketing Strategy and Execution: Analyze store and regional performance to identify target messaging or intervention.
• Develop and recommend data-driven marketing plans when stores underperform against revenue or retention goals.
• Execute service marketing campaigns from concept through launch, including tactics, timelines, and success metrics.
• Work with vendors and internal digital teams to adjust and optimize campaigns based on performance trends.
• Performance Analysis and Reporting: Monitor and analyze service performance weekly across CPRO, warranty pay, internal pay, and appointments.
• Evaluate progress toward weekly and monthly revenue and retention goals.
• Analyze manufacturer retention programs and ensure retention strategies are in place and performing.
• Prepare clear, actionable reporting for service leadership and stakeholders highlighting risks and opportunities.

Skills

Automotive service

Data-driven marketing

KPI analysis

Communication skills

Analytical thinking

Education

Associate’s or Bachelor’s degree preferred

Job description

Flow Automotive Companies’ Flow Marketing Services in Winston-Salem, NC seeks a Service Marketing Manager with deep knowledge of automotive service marketing. The role focuses on analyzing performance, driving revenue and retention, and turning insights into action on a regional scale.

You will collaborate with service directors, general managers, and brand account managers, manage campaigns from concept to launch, and travel regionally as needed; on-site at our downtown Winston-Salem HQ.