Service Marketing Account Manager - Flow Automotive Companies

Flow Marketing Services Llc; Winston-Salem (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

401(k) Retirement Plan

Wellness program

Employee pricing for services

Job summary

Flow Automotive Companies is seeking a Service Marketing Manager to optimize service department revenue and retention. The role requires turning analytics into actionable campaigns, collaborating with regional leaders and account managers, and driving customer lifecycle marketing from first service to long-term loyalty.

Based on-site at the downtown Winston-Salem headquarters, the position involves working with internal teams and vendors, plus periodic regional travel to Flow dealerships.

Qualifications

• 3+ years of experience in automotive service (1-2 years in marketing) preferred.
• Proven ability to interpret KPI and performance reports.
• Strong written and verbal communication skills.
• Able to manage multiple priorities in a fast-paced environment.
• Collaborates effectively with cross-functional teams and external partners.

Responsibilities

• Develop and execute data-driven service marketing plans to improve revenue and retention.
• Analyze weekly store and regional performance and identify opportunities and gaps.
• Coordinate with vendors and internal teams to launch campaigns (email, print, digital).
• Monitor and report on marketing impact, adjusting strategies based on performance trends.
• Support marketing communications across the customer lifecycle from initial service to retention.

Skills

KPI analysis

Analytical skills

Communication skills

Cross-functional teamwork

Marketing understanding

Education

Associate’s or Bachelor’s degree preferred

Tools

Google Ads

Facebook Ads

Instagram

YouTube

Job description

Service Marketing ManagerThe Flow Automotive marketing department is adding a Service Marketing Manager to our team. If you have deep knowledge of and years of experience in the automotive service business, are data-driven, results-oriented, organized, and comfortable turning analysis into action, this role is for you! Professionals who have held roles in service department management, high-performance service advisors, automotive service marketing, or similar occupations will find this a rewarding next career move.The Service Marketing Manager works closely with regional Service Process Directors, General Managers, service department leaders, and brand-focused Account Managers to ensure service departments meet both revenue and retention goals. This role is responsible for analyzing performance weekly, identifying gaps and opportunities, strategizing, and executing marketing plans that improve customer pay revenue, retention, and overall service effectiveness. This position is based on-site at our downtown Winston-Salem corporate headquarters and is part of a collaborative, multi-functional in-house automotive marketing group. Periodic regional travel to Flow Automotive dealerships is required.Objectives of the Role Proactively and regularly engage with Service Process Directors, General Managers, Service Managers, and Marketing team members to directly address business needs Drive measurable improvements in service revenue, including customer pay repair orders, warranty pay, and internal pay Create and execute marketing strategies that improve service retention performance Contribute to the achievement of weekly, monthly, and regional service revenue goals Own and support marketing communications for the full customer lifecycle from initial service appointment through long-term retention Ensure service marketing efforts are effective, compliant, consistent, and aligned with business goalsKey ResponsibilitiesMarketing Strategy and Execution Analyze store and regional performance to identify which customer segments require targeted messaging or intervention Develop and recommend data-driven marketing plans when stores are underperforming against revenue or retention goals Execute service marketing campaigns from concept through launch, including defining tactics, timelines, and success metrics Work with vendors and internal digital team to adjust and optimize campaigns based on performance trends and changing store needsPerformance Analysis and Reporting Monitor and analyze service performance on a weekly basis, including customer pay repair orders (CPRO), warranty pay, internal pay, and scheduled appointments Evaluate whether stores are on track to meet weekly and monthly revenue and retention goals Analyze manufacturer retention programs and ensure retention strategies are in place and performing as expected Prepare clear, actionable reporting for service leadership and internal stakeholders that highlights risks, opportunities, and recommended actionsCustomer Lifecycle Ownership Support the full customer lifecycle from first service visit through repeat service and long-term retention Ensure marketing efforts align with key lifecycle moments, including maintenance intervals, recall or warranty transitions, and retention opportunities Work to close gaps where retention or customer pay revenue may be at riskCollaboration and Vendor Management Collaborate with Service Directors, Service Managers, and manufacturers to align marketing efforts with operational goals Coordinate with internal design teams to develop email, print, and digital creative that aligns with brand standards and campaign objectives Partner with digital and social media teams to execute SEM, display, and social strategies across platforms such as Google, Facebook, Instagram, and YouTube Manage relationships with external vendors, ensuring timely execution, brand compliance, and strong performanceSkills and Qualifications 3+ years of experience in automotive service (1-2 years of experience in marketing, with preferred experience in automotive service) Proven experience interpreting and utilizing KPI and performance reports Strong analytical skills with the ability to translate data into clear recommendations and action plans Excellent written and verbal communication skills Strong critical thinking and problem-solving abilities Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail Comfortable working cross-functionally with internal teams, leadership, and external partners Associate’s or Bachelor’s degree preferredFlow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like-minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 2,200 people in North Carolina and Virginia.Flow provides competitive earning opportunities and a comprehensive benefits plan including:Medical, dental, and life insurance (including dependent coverage)Paid time offPaid volunteer time401(k) Retirement Plan and Financial Wellness ProgramThrive@Flow Wellness ProgramEmployee pricing for automotive service and vehicle purchasesScholarship program for children of employeesApplicants must pass a pre-employment drug screening.Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.