Onsite Marketing Director: Growth & ROAS Leader

Center for Responsive Schools; Montague (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Center for Responsive Schools seeks a Director of Marketing to plan and execute end-to-end marketing, advertising and promotional campaigns, including paid social and search, with the goal of driving sales, leads and engagement.

The role leads the advertising strategy, oversees budgets, coordinates with sales, publishing, program and business development, and serves as lead administrator for Google/Meta ads, HubSpot and Amazon Vendor Central.

Qualifications

• Requires a Master’s degree in marketing or related field.
• Minimum 3 years of progressive experience in PPC campaigns and data analysis.
• Able to lead and grow a marketing team and manage cross-functional projects.

Responsibilities

• Plan, design, implement and project manage marketing campaigns.
• Oversee high-performing marketing strategy across on- and offline channels.
• Collaborate with sales, publishing, program and business development to meet goals.
• Lead production of marketing assets and ensure brand consistency.
• Manage marketing budgets and ROAS targets across digital, print and events.

Skills

PPC management

Data analysis

Leadership

Communication

Education

Master's degree in marketing or related field

Tools

HubSpot

Salesforce

WordPress

WooCommerce

Job description

Center for Responsive Schools seeks a Director of Marketing to plan and execute end-to-end marketing, advertising and promotional campaigns, including paid social and search, with the goal of driving sales, leads and engagement.

The role leads the advertising strategy, oversees budgets, coordinates with sales, publishing, program and business development, and serves as lead administrator for Google/Meta ads, HubSpot and Amazon Vendor Central.