Onsite Digital Marketing Lead for Multifamily Growth

MSB Resources, LLC

St. Louis (MO)

On-site

USD 70,000 - 110,000

Full time

14 days+

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Job summary

MSB Resources, LLC is seeking a Digital Marketing Manager to lead digital initiatives across a growing multifamily portfolio in the St. Louis area.

You will own the digital marketing ecosystem, collaborate with internal teams and external agencies, and drive lead generation, traffic, and leasing outcomes. You’ll manage HubSpot Marketing Hub, RentCafe, Storyblok, GA4, SEO, and paid social campaigns while mentoring a small team and coordinating influencer partnerships to maximize performance and

Qualifications

Bachelor's degree in Marketing, Communications, or related field required.
3+ years of professional digital marketing experience; multifamily or real estate preferred.
Hands-on experience with HubSpot Marketing Hub and marketing automation is required.
Experience managing Google Ads campaigns and performance reporting.
Experience with paid social advertising across Meta and other platforms.
Knowledge of RentCafe, Yardi, Storyblok or similar CMS platforms.

Responsibilities

Own and optimize HubSpot Marketing Hub for email, SMS, lead nurturing, automation, and reporting.
Manage property websites, landing pages, and digital content using RentCafe, Storyblok CMS, and other CMS platforms.
Partner with digital advertising vendors to oversee Google Ads strategy, campaign performance, reporting, and optimization.
Plan, execute, and optimize paid social campaigns across Meta and other platforms.
Manage organic social media through SOCi, overseeing 20+ community accounts while ensuring brand consistency.
Coordinate influencer partnerships and collaborate with creative agencies on digital initiatives.
Monitor website performance using GA4 and implement SEO, CRO, and AEO best practices.
Manage Google Business Profiles and local search optimization across the portfolio.
Coordinate photography, video, and Matterport virtual tour coverage across apartment communities.
Create light digital marketing assets including flyers, digital signage, landing pages, and campaign collateral.
Deliver regular reporting on website traffic, SEO, paid media, social performance, and marketing automation metrics to executive leadership.
Partner with onsite leasing teams to support marketing initiatives and generate new campaign ideas.