Digital Marketing Manager

MSB Resources, LLC; St. Louis (MO); On-site; USD 70,000 - 110,000; Full time

Job summary

MSB Resources, LLC is seeking a Digital Marketing Manager to lead digital initiatives across a growing multifamily portfolio in the St. Louis area.

You will own the digital marketing ecosystem, collaborate with internal teams and external agencies, and drive lead generation, traffic, and leasing outcomes. You’ll manage HubSpot Marketing Hub, RentCafe, Storyblok, GA4, SEO, and paid social campaigns while mentoring a small team and coordinating influencer partnerships to maximize performance and

Qualifications

• Bachelor's degree in Marketing, Communications, or related field required.
• 3+ years of professional digital marketing experience; multifamily or real estate preferred.
• Hands-on experience with HubSpot Marketing Hub and marketing automation is required.
• Experience managing Google Ads campaigns and performance reporting.
• Experience with paid social advertising across Meta and other platforms.
• Knowledge of RentCafe, Yardi, Storyblok or similar CMS platforms.

Responsibilities

• Own and optimize HubSpot Marketing Hub for email, SMS, lead nurturing, automation, and reporting.
• Manage property websites, landing pages, and digital content using RentCafe, Storyblok CMS, and other CMS platforms.
• Partner with digital advertising vendors to oversee Google Ads strategy, campaign performance, reporting, and optimization.
• Plan, execute, and optimize paid social campaigns across Meta and other platforms.
• Manage organic social media through SOCi, overseeing 20+ community accounts while ensuring brand consistency.
• Coordinate influencer partnerships and collaborate with creative agencies on digital initiatives.
• Monitor website performance using GA4 and implement SEO, CRO, and AEO best practices.
• Manage Google Business Profiles and local search optimization across the portfolio.
• Coordinate photography, video, and Matterport virtual tour coverage across apartment communities.
• Create light digital marketing assets including flyers, digital signage, landing pages, and campaign collateral.
• Deliver regular reporting on website traffic, SEO, paid media, social performance, and marketing automation metrics to executive leadership.
• Partner with onsite leasing teams to support marketing initiatives and generate new campaign ideas.

Skills

HubSpot Marketing Hub

Google Ads

SEO

GA4

CRO

Paid social

Vendor coordination

Influencer partnerships

Design tools

HubSpot certification

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

RentCafe

Yardi

Storyblok

SOCi

Job description

Drive Digital Marketing for a Growing Multifamily Real Estate Portfolio

Are you a digital marketing professional who lives and breathes marketing technology, automation, analytics, and lead generation? Do you enjoy owning the digital ecosystem while partnering with creative teams, vendors, and business leaders to drive measurable results?

Our client, a dynamic and growing private residential real estate company with a portfolio spanning Chicago, St. Louis, and Kansas City, is seeking a Digital Marketing Manager to lead digital marketing execution across its apartment communities. This is the technology hub of a collaborative five-person marketing team, offering the opportunity to own digital strategy, optimize marketing performance, and directly impact leasing success.

This is not an entry-level marketing role or a career pivot opportunity. We're looking for a true digital marketing professional with a demonstrated career in marketing who is passionate about digital platforms, marketing automation, analytics, and performance marketing.

What You'll Do

As the company's digital marketing expert, you'll own the execution and optimization of the entire digital marketing ecosystem across a multifamily portfolio. Working closely with internal stakeholders and external agency partners, you'll drive qualified traffic, improve lead conversion, and enhance the online customer journey.

Key Responsibilities

• Own and optimize HubSpot Marketing Hub for email marketing, SMS campaigns, lead nurturing, automation, and performance reporting.
• Manage property websites, landing pages, and digital content using RentCafe, Storyblok CMS, and other content management platforms.
• Partner with digital advertising vendors to oversee Google Ads strategy, campaign performance, reporting, and optimization.
• Plan, execute, and optimize paid social campaigns across Meta and other platforms.
• Manage organic social media through SOCi, overseeing more than 20 community accounts while ensuring brand consistency.
• Coordinate influencer partnerships and collaborate with creative agencies on digital initiatives.
• Monitor website performance using Google Analytics 4 (GA4) and implement SEO, CRO, and Answer Engine Optimization (AEO) best practices.
• Manage Google Business Profiles and local search optimization across the portfolio.
• Coordinate photography, video, and Matterport virtual tour coverage across apartment communities.
• Create light digital marketing assets including flyers, digital signage, landing pages, and campaign collateral.
• Deliver regular reporting on website traffic, SEO, paid media, social performance, and marketing automation metrics to executive leadership.
• Partner with onsite leasing teams to support marketing initiatives and generate new campaign ideas.

What We're Looking For

We're seeking someone whose resume tells the story of a dedicated marketing career—not someone who transitioned into marketing from another function. The ideal candidate is energized by marketing technology, thrives in a fast-paced environment, and enjoys balancing strategy with hands-on execution.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field required.
• 3+ years of professional digital marketing experience; multifamily or real estate experience strongly preferred.
• Hands-on experience with HubSpot Marketing Hub and marketing automation is required.
• Experience managing or overseeing Google Ads campaigns and performance reporting.
• Experience with paid social advertising across Meta and other digital platforms.
• Knowledge of RentCafe, Yardi, Storyblok, or similar CMS platforms is highly preferred.
• Experience with SOCi or comparable social media management platforms.
• Strong understanding of SEO, local search optimization, GA4 analytics, conversion rate optimization (CRO), and website performance.
• Experience coordinating vendors, agencies, and influencer partnerships.
• Comfortable creating light marketing collateral using design tools.
• HubSpot and/or Google Ads certifications are highly valued.

Why You'll Love This Opportunity

• Own the company's entire digital marketing function with significant visibility and impact.
• Join a collaborative, energetic five-person marketing team that values creativity, innovation, and teamwork.
• Work with modern marketing technology including HubSpot, RentCafe, Storyblok, SOCi, GA4, Google Ads, and Matterport.
• Make a measurable impact on leasing performance across a growing multifamily portfolio.
• Career growth within a respected and expanding residential real estate organization.

Please Note:

This position is fully onsite five days per week. Remote and hybrid work arrangements are not available.

If you're a data-driven digital marketer who enjoys combining technology, analytics, and creative execution to produce measurable results, we'd love to hear from you.

This is an on-site position that can be based in St Louis, MO.